A data profile of the people who buy, follow and care about Baby food in Indonesia — modelled from more than twelve digital signal sources. Baby food has an estimated audience of 2,718,785 people in Indonesia.
The average Baby food fan in Indonesia is 32.2 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include realestate.com.au, Real Madrid C.F., Manchester United F.C., with strongest over-indexing on realestate.com.au (135.15× the country average).
Demographically, the Baby food audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Baby food fan in Indonesia is more female, around 32.2 years old, with strong Individualism tendencies and a notable affinity for realestate.com.au.
The key figures that characterise the Baby food profile in Indonesia.
71.3% are female, 28.7% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 32.2 |
| Estimated audience size | 2,718,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 40% | |
| 30-39 | 20% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Baby food audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 18.9% |
| United States | 18.2% |
| Germany | 6.8% |
Where the Baby food audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~90K | 1.57× | |
| 02 | Jakarta | ~300K | 1.29× | |
| 03 | Riau Islands | ~30K | 1.10× | |
| 04 | Banten | ~100K | 1.07× | |
| 05 | Special Region of Yogyakarta | ~50K | 1.07× | |
| 06 | Bangka-Belitung Islands | ~10K | 1.07× | |
| 07 | Papua (province) | ~20K | 1.04× | |
| 08 | North Maluku | ~10K | 1.04× | |
| 09 | North Kalimantan | ~9K | 1.04× | |
| 10 | Gorontalo (disambiguation)(2) | ~10K | 1.03× | |
| 11 | West Papua | ~9K | 1.03× | |
| 12 | Maluku | ~10K | 1.02× | |
| 13 | West Sulawesi | ~10K | 1.02× | |
| 14 | Bengkulu | ~20K | 1.01× | |
| 15 | Central Kalimantan | ~20K | 1.00× | |
| 16 | Southeast Sulawesi | ~20K | 1.00× | |
| 17 | North Sulawesi | ~30K | 0.98× | |
| 18 | Central Sulawesi | ~20K | 0.98× | |
| 19 | Jambi | ~30K | 0.97× | |
| 20 | East Nusa Tenggara | ~30K | 0.97× | |
| 21 | West Nusa Tenggara | ~30K | 0.96× | |
| 22 | East Kalimantan | ~40K | 0.95× | |
| 23 | West Kalimantan | ~40K | 0.95× | |
| 24 | Aceh | ~40K | 0.95× | |
| 25 | South Kalimantan | ~30K | 0.95× | |
| 26 | West Sumatra | ~40K | 0.94× | |
| 27 | Riau | ~60K | 0.93× | |
| 28 | Lampung | ~50K | 0.93× | |
| 29 | South Sumatra | ~60K | 0.92× | |
| 30 | South Sulawesi | ~70K | 0.91× | |
| 31 | East Java | ~300K | 0.88× | |
| 32 | North Sumatra | ~100K | 0.87× | |
| 33 | Central Java | ~200K | 0.77× | |
| 34 | West Java | ~300K | 0.76× |
The strongest cross-interests of the Baby food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | realestate.com.au | Home & Garden | 135.15× | ||
| 02 | UEFA Champions League | Sports | 3.88× | ||
| 03 | FIFA World Cup | Sports | 3.87× | ||
| 04 | Philippines | Travel & Leisure | 3.86× | ||
| 05 | Volleyball | Sports | 3.85× | ||
| 06 | Real Madrid C.F. | Sports | 3.83× | ||
| 07 | Bali | Travel & Leisure | 3.79× | ||
| 08 | Romance novels | Literature | 3.66× | ||
| 09 | Manchester United F.C. | Sports | 3.57× | ||
| 10 | Gambling | Games | 3.40× | ||
| 11 | Basketball | Sports | 3.37× | ||
| 12 | Current events | Arts & Culture | 3.32× | ||
| 13 | Motherhood | Kids & Family | 3.10× | ||
| 14 | Fiction books | Literature | 3.10× | ||
| 15 | Drama movies | Movies & TV | 2.73× | ||
| 16 | Cosmetics | Beauty & Wellness | 2.64× | ||
| 17 | Beauty | Beauty & Wellness | 2.63× | ||
| 18 | Vehicles | Cars & Mobility | 2.62× | ||
| 19 | Online shopping | Shopping | 2.60× | ||
| 20 | Southeast Asia | Travel & Leisure | 2.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.91× | |
| Patriotism | CONSERVATISM | 2.32× | |
| Social Media Usage | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.50× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Need for Security | CONSERVATISM | 0.72× |
Baby food has an estimated audience of 2,718,785 people in Indonesia, concentrated in West Java and Jakarta.
71.3% of Baby food fans are female, 28.7% are male, with an average age of 32.2 years.
Baby food fans show strongest brand affinity for realestate.com.au (135.15×), Real Madrid C.F. (3.83×), and Manchester United F.C. (3.57×) over the country average.
Baby food fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~300K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Baby food itself, the audience over-indexes on Real Madrid C.F. (3.83×), Manchester United F.C. (3.57×), FIFA World Cup (3.87×), and Online shopping (2.6×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Baby food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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