Rascasse Audience Intelligence

Cosmetics Audience in Indonesia

A data profile of the people who buy, follow and care about Cosmetics in Indonesia — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 13,335,957 people in Indonesia.

#1among Cosmetics in Indonesia
#32among Topic in Indonesia
#2in Beauty & Wellness

The average Cosmetics fan in Indonesia is 34.8 years old, more female, and lives primarily in East Java.

The audience is concentrated in East Java, Central Java, West Java.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cosmetics profile in Indonesia.

Audience size
13.3M
in Indonesia
Gender
59.1%♀
40.9% male
Age
34.8
average years
Country rank
#43
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cosmetics fans

59.1% are female, 40.9% are male, average age 34.8.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Cosmetics audience in Indonesia
MetricValue
Female59.1%
Male40.9%
Average age34.8
Estimated audience size13,335,957
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Cosmetics audience in Indonesia
Age bracketShare%
16-1922%
20-2931%
30-3923%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Cosmetics audience comes from Indonesia.

Worldwide audience distribution share by country for Cosmetics
CountryShare
United States17.0%
Japan5.5%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cosmetics audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Cosmetics fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~1M4.08×
02Special Region of Yogyakarta~500K2.30×
03South Kalimantan~400K2.18×
04South Sulawesi~600K1.42×
05East Kalimantan~300K1.42×
06Central Kalimantan~100K1.23×
07Riau~400K1.15×
08Riau Islands~200K1.13×
09West Nusa Tenggara~200K1.10×
10East Java~1.5M1.06×
11North Kalimantan~40K0.99×
12West Sulawesi~50K0.98×
13West Papua~40K0.98×
14Central Sulawesi~100K0.97×
15Central Java~1M0.96×
16Gorontalo (disambiguation)(2)~50K0.94×
17Papua (province)~70K0.93×
18Maluku~60K0.93×
19Bangka-Belitung Islands~60K0.92×
20North Maluku~40K0.92×
21Bengkulu~100K0.90×
22Southeast Sulawesi~90K0.88×
23West Kalimantan~200K0.87×
24Aceh~200K0.85×
25North Sulawesi~100K0.85×
26West Sumatra~200K0.83×
27Jambi~100K0.83×
28East Nusa Tenggara~100K0.83×
29Lampung~200K0.80×
30South Sumatra~300K0.78×
31Banten~400K0.70×
32Jakarta~700K0.69×
33North Sumatra~400K0.69×
34West Java~1M0.52×
Appendix

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More Cosmetics audiences in Indonesia

See Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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