A data profile of the people who buy, follow and care about Cosmetics in Poland — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 10,032,898 people in Poland.
Cosmetics has an estimated audience of 10,032,898 people in Poland. 71.4% are female, 28.6% are male, average age 40.6. Top brand affinities: Dresses, Skirt, Blouse, Cardigan (sweater), Gown.
Top brand affinities include Dresses, Skirt, Blouse, with strongest over-indexing on Dresses (1.5× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Cosmetics fan in Poland is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Dresses.
The key figures that characterise the Cosmetics profile in Poland.
71.4% are female, 28.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 40.6 |
| Estimated audience size | 10,032,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Cosmetics audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Craps | Games | 1.82× | ||
| 02 | Mount Airy Casino Resort | Travel & Leisure | 1.82× | ||
| 03 | Pocono Mountains | Travel & Leisure | 1.80× | ||
| 04 | Skirt | Fashion & Accessoires | 1.71× | ||
| 05 | Blouse | Fashion & Accessoires | 1.65× | ||
| 06 | Gown | Fashion & Accessoires | 1.65× | ||
| 07 | Frock | Fashion & Accessoires | 1.64× | ||
| 08 | Still Corners | Music & Radio | 1.64× | ||
| 09 | Tamaryn | Music & Radio | 1.64× | ||
| 10 | Electronic data interchange | Technology & Electronics | 1.61× | ||
| 11 | Like Mike | Movies & TV | 1.54× | ||
| 12 | Cardigan (sweater) | Fashion & Accessoires | 1.53× | ||
| 13 | Infant bed | Home & Garden | 1.53× | ||
| 14 | Hello Baby | Kids & Family | 1.53× | ||
| 15 | Pacifier | Kids & Family | 1.52× | ||
| 16 | Chocolate Starfish | Music & Radio | 1.52× | ||
| 17 | My Wife and Kids | Movies & TV | 1.51× | ||
| 18 | Dresses | Fashion & Accessoires | 1.50× | ||
| 19 | Hosiery | Fashion & Accessoires | 1.50× | ||
| 20 | Huggies | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.31× | |
| Early Adopter Mentality | POWER | 1.05× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.