Rascasse Audience Intelligence

Like Mike Viewer Demographics in United States

Like Mike has an estimated audience of 604K people in United States.

#3170among movies & series in United States#6508in Movies & TV

The average Like Mike fan in United States is 37.7 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Remember the Titans, Google Street View, Giannis Antetokounmpo, with strongest over-indexing on Remember the Titans (112.59× the country average).

Demographically, the Like Mike audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

The typical Like Mike fan in United States is balanced, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Remember the Titans.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
604K
in United States
Gender
50.7%♀
49.3% male
Age
37.7
average years
Country rank
#33977
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Like Mike viewers

50.7% are female, 49.3% are male, average age 37.7.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Like Mike audience in United States
MetricValue
Female50.7%
Male49.3%
Average age37.7
Estimated audience size604K
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Like Mike audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4417%
45-5417%
55+18%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Like Mike audience comes from United States.

Worldwide audience distribution share by country for Like Mike
CountryShare
United States57.2%
Germany4.1%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Like Mike fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.37×
02Georgia~30K1.32×
03Mississippi~7K1.29×
04Alabama~10K1.24×
05Texas~50K1.22×
06Maryland~10K1.22×
07Arkansas~7K1.22×
08Oklahoma~9K1.21×
09Kentucky~10K1.18×
10Tennessee~20K1.16×
11Indiana~10K1.16×
12North Carolina~20K1.15×
13Michigan~20K1.09×
14Missouri~10K1.09×
15Kansas~6K1.09×
16Ohio~20K1.08×
17South Carolina~10K1.08×
18Delaware~2K1.06×
19Illinois~20K1.05×
20New Mexico~4K1.02×
21Pennsylvania~20K1.01×
22Virginia~20K1.01×
23Arizona~10K1.01×
24Nevada~6K1.01×
25California~70K0.99×
26Washington, District of Columbia~1K0.99×
27Nebraska~3K0.98×
28North Dakota~1K0.98×
29Florida~40K0.95×
30Iowa~5K0.95×
31West Virginia~3K0.95×
32Connecticut~6K0.94×
33New York~30K0.93×
34Rhode Island~2K0.93×
35New Jersey~20K0.92×
36Colorado~10K0.92×
37Utah~5K0.92×
38South Dakota~1K0.91×
39Oregon~7K0.90×
40Wisconsin~9K0.89×
41Minnesota~9K0.89×
42Massachusetts~10K0.88×
43Idaho~3K0.88×
44Washington~10K0.86×
45Wyoming<1K0.86×
46Alaska~1K0.85×
47Montana~2K0.83×
48Hawaii~2K0.77×
49New Hampshire~2K0.76×
50Maine~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Like Mike, United States
0.75×1.00×1.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Like Mike audience vs. the country average
#·InterestCategoryAffinity×
01Remember the TitansMovies & TV112.59×
02Google Street ViewInternet & Social Media28.84×
03Giannis AntetokounmpoSports20.46×
04Thandie NewtonMovies & TV20.00×
05Tobias HarrisSports20.00×
06Erin AndrewsSports20.00×
07Tim DuncanSports20.00×
08Zach LaVineSports20.00×
09Bill RussellSports20.00×
10Vanessa KirbyMovies & TV19.97×
11Kevin LoveSports19.33×
12BoratMovies & TV15.39×
13Isla FisherMovies & TV13.41×
14Lamborghini UrusCars & Mobility13.40×
15Russell WestbrookSports13.05×
16Amanda SeyfriedMovies & TV10.01×
17Minnesota TimberwolvesSports5.34×
18XInternet & Social Media1.82×
19WalmartShopping1.78×
20CookingFood & Beverages1.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Like Mike audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Like Mike audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.59×
Family OrientationCONSERVATISM1.51×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Like Mike audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Like Mike over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/like-mike-91847” · Methodology