A data profile of the people who buy, follow and care about Dresses in Australia — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 6,037,105 people in Australia.
Dresses has an estimated audience of 6,037,105 people in Australia. 80.9% are female, 19.1% are male, average age 41.8. Top brand affinities: Women's clothing, Beauty salons, Skin care, Discount stores, Fragrances.
Top brand affinities include Women's clothing, Beauty salons, Skin care, with strongest over-indexing on Women's clothing (1.9× the country average).
Demographically, the Dresses audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Dresses fan in Australia is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Dresses profile in Australia.
80.9% are female, 19.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 41.8 |
| Estimated audience size | 6,037,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Dresses audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 2.03× | ||
| 02 | Women's clothing | Fashion & Accessoires | 1.90× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 1.85× | ||
| 04 | Wedding dress | Fashion & Accessoires | 1.82× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 06 | Skirt | Fashion & Accessoires | 1.77× | ||
| 07 | Skin care | Beauty & Wellness | 1.72× | ||
| 08 | H&M | Shopping | 1.72× | ||
| 09 | Hair care | Beauty & Wellness | 1.71× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 1.71× | ||
| 11 | Blanket | Home & Garden | 1.66× | ||
| 12 | Discount stores | Shopping | 1.65× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.64× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.63× | ||
| 15 | Nicole Kidman | Movies & TV | 1.62× | ||
| 16 | Knitting | Home & Garden | 1.57× | ||
| 17 | Louis Vuitton | Fashion & Accessoires | 1.56× | ||
| 18 | Personal care | Health | 1.55× | ||
| 19 | Department store | Shopping | 1.52× | ||
| 20 | Fragrances | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Mindfulness | BALANCE | 1.31× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Individualism | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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