A data profile of the people who buy, follow and care about Dresses in Indonesia — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 8,450,389 people in Indonesia.
Dresses has an estimated audience of 8,450,389 people in Indonesia. 64.0% are female, 36.0% are male, average age 36.2. Top brand affinities: Women's clothing, WhatsApp, Luxury goods, Slot machine, Online poker.
Top brand affinities include Women's clothing, WhatsApp, Luxury goods, with strongest over-indexing on Women's clothing (1.88× the country average).
Demographically, the Dresses audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Dresses fan in Indonesia is more female, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Dresses profile in Indonesia.
64.0% are female, 36.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 36.2 |
| Estimated audience size | 8,450,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Dresses audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fashion show | Fashion & Accessoires | 2.92× | ||
| 02 | Baby food | Kids & Family | 2.81× | ||
| 03 | Eyelash | Beauty & Wellness | 2.55× | ||
| 04 | Coffee roasting | Food & Beverages | 2.39× | ||
| 05 | Slot machine | Games | 2.33× | ||
| 06 | Online poker | Games | 2.27× | ||
| 07 | Ice cream | Food & Beverages | 2.17× | ||
| 08 | Lipstick | Beauty & Wellness | 2.15× | ||
| 09 | Pizza | Food & Beverages | 2.04× | ||
| 10 | Charity and causes | Business & Career | 1.93× | ||
| 11 | Cruises | Travel & Leisure | 1.93× | ||
| 12 | Indonesian cuisine | Food & Beverages | 1.93× | ||
| 13 | Spas | Beauty & Wellness | 1.90× | ||
| 14 | Women's clothing | Fashion & Accessoires | 1.88× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.88× | ||
| 16 | Massively multiplayer online games | Games | 1.71× | ||
| 17 | Hair products | Beauty & Wellness | 1.67× | ||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | Luxury goods | Fashion & Accessoires | 1.64× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Community Orientation | OPEN | 1.47× | |
| Pet Ownership | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Extroversion | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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