A data profile of the people who buy, follow and care about Dresses in Colombia — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 4,592,442 people in Colombia.
Dresses has an estimated audience of 4,592,442 people in Colombia. 73.6% are female, 26.4% are male, average age 35.3. Top brand affinities: Calzedonia.
Top brand affinities include Calzedonia, with strongest over-indexing on Calzedonia (1.56× the country average).
Demographically, the Dresses audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Mindfulness.
The typical Dresses fan in Colombia is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Calzedonia.
The key figures that characterise the Dresses profile in Colombia.
73.6% are female, 26.4% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 35.3 |
| Estimated audience size | 4,592,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Dresses audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calzedonia | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.41× | |
| Mindfulness | BALANCE | 1.31× | |
| Pet Ownership | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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