A data profile of the people who buy, follow and care about Gender in Netherlands — modelled from more than twelve digital signal sources. Gender has an estimated audience of 1,717,214 people in Netherlands.
Gender has an estimated audience of 1,717,214 people in Netherlands. 83.5% are female, 16.5% are male, average age 46.6. Top brand affinities: Jumbo (supermarket), Etos, WhatsApp, HEMA, Kruidvat.
Top brand affinities include Jumbo (supermarket), Etos, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.84× the country average).
Demographically, the Gender audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Gender fan in Netherlands is more female, around 46.6 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Gender profile in Netherlands.
83.5% are female, 16.5% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 46.6 |
| Estimated audience size | 1,717,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Gender audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MS Mode | Fashion & Accessoires | 2.81× | ||
| 02 | Omoda | Shopping | 2.64× | ||
| 03 | Walking | Sports | 2.35× | ||
| 04 | Etos | Health | 2.31× | ||
| 05 | Psychology | Business & Career | 1.96× | ||
| 06 | Happiness | Health | 1.94× | ||
| 07 | Hair products | Beauty & Wellness | 1.87× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.84× | ||
| 09 | Internet & Social Media | 1.83× | |||
| 10 | Family | Kids & Family | 1.79× | ||
| 11 | HEMA | Shopping | 1.74× | ||
| 12 | Belgium | Travel & Leisure | 1.73× | ||
| 13 | Shoes | Fashion & Accessoires | 1.70× | ||
| 14 | Bol.com | Shopping | 1.68× | ||
| 15 | Hornbach | Shopping | 1.66× | ||
| 16 | Kruidvat | Shopping | 1.65× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Aldi | Shopping | 1.59× | ||
| 19 | Albert Heijn | Shopping | 1.54× | ||
| 20 | Rabobank | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.85× | |
| Mindfulness | BALANCE | 1.62× | |
| Sustainability | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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