A data profile of the people who buy, follow and care about Bikini in France — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 4,414,484 people in France.
The average Bikini fan in France is 39.3 years old, more female, and lives primarily in Occitanie.
The audience is concentrated in Occitanie, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Fork, France, Photography, with strongest over-indexing on Fork (6.07× the country average).
Demographically, the Bikini audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bikini fan in France is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Fork.
The key figures that characterise the Bikini profile in France.
76.1% are female, 23.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 39.3 |
| Estimated audience size | 4,414,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Bikini audience comes from France.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.2% |
Where the Bikini audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~1M | 2.80× | |
| 02 | Nouvelle-Aquitaine | ~500K | 1.17× | |
| 03 | Île-de-France | ~800K | 1.06× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 0.95× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 0.89× | |
| 06 | Grand Est | ~300K | 0.88× | |
| 07 | Pays de la Loire | ~200K | 0.83× | |
| 08 | Hauts-de-France | ~300K | 0.82× | |
| 09 | Corsica | ~20K | 0.82× | |
| 10 | Brittany | ~200K | 0.76× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.72× | |
| 12 | Centre-Val de Loire | ~100K | 0.69× | |
| 13 | Normandy | ~100K | 0.68× |
The strongest cross-interests of the Bikini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fork | Home & Garden | 6.07× | ||
| 02 | One-piece swimsuit | Fashion & Accessoires | 4.97× | ||
| 03 | Oysho | Fashion & Accessoires | 4.63× | ||
| 04 | Nightwear | Fashion & Accessoires | 4.43× | ||
| 05 | Panties | Fashion & Accessoires | 4.08× | ||
| 06 | Pimkie | Shopping | 3.16× | ||
| 07 | Swimsuit | Fashion & Accessoires | 2.85× | ||
| 08 | Promod | Fashion & Accessoires | 2.44× | ||
| 09 | Uniqlo | Shopping | 2.38× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.38× | ||
| 11 | Primark | Shopping | 2.20× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.94× | ||
| 13 | H&M | Shopping | 1.92× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.90× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.72× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | AliExpress | Shopping | 1.55× | ||
| 18 | Photography | Arts & Culture | 1.53× | ||
| 19 | France | Travel & Leisure | 1.51× | ||
| 20 | Canada | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.17× | |
| Extroversion | THRILL | 1.15× | |
| Luxury Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Career Orientation | POWER | 0.61× | |
| Individualism | JOY | 0.67× |
Bikini has an estimated audience of 4,414,484 people in France, concentrated in Occitanie and Île-de-France.
76.1% of Bikini fans are female, 23.9% are male, with an average age of 39.3 years.
Bikini fans show strongest brand affinity for Fork (6.07×), France (1.51×), and Photography (1.53×) over the country average.
Bikini fans in France are most concentrated in Occitanie (reach ~1M), Île-de-France (reach ~800K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bikini itself, the audience over-indexes on France (1.51×), Photography (1.53×), Nightwear (4.43×), and Primark (2.2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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