A data profile of the people who buy, follow and care about Bikini in United Kingdom — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 3,484,026 people in United Kingdom.
The average Bikini fan in United Kingdom is 39.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pets, Swimsuit, Primark, with strongest over-indexing on Pets (1.53× the country average).
Demographically, the Bikini audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bikini fan in United Kingdom is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Pets.
The key figures that characterise the Bikini profile in United Kingdom.
73.7% are female, 26.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 39.9 |
| Estimated audience size | 3,484,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Bikini audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.2% |
Where the Bikini audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.67× | |
| 02 | Yorkshire and the Humber | ~400K | 1.32× | |
| 03 | West Midlands | ~200K | 1.28× | |
| 04 | North East | ~200K | 1.14× | |
| 05 | South East | ~500K | 1.11× | |
| 06 | South West | ~300K | 0.95× | |
| 07 | Wales | ~200K | 0.86× | |
| 08 | East Midlands | ~200K | 0.83× | |
| 09 | East of England | ~300K | 0.82× | |
| 10 | Scotland | ~200K | 0.76× | |
| 11 | Northern Ireland | ~80K | 0.72× | |
| 12 | North West | ~200K | 0.56× |
The strongest cross-interests of the Bikini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One-piece swimsuit | Fashion & Accessoires | 4.88× | ||
| 02 | Swimsuit | Fashion & Accessoires | 3.30× | ||
| 03 | Hair removal | Beauty & Wellness | 2.64× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 2.59× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.26× | ||
| 06 | River Island | Fashion & Accessoires | 2.06× | ||
| 07 | Charlotte Tilbury | Beauty & Wellness | 2.02× | ||
| 08 | New Look | Fashion & Accessoires | 2.00× | ||
| 09 | Eyelash | Beauty & Wellness | 1.99× | ||
| 10 | Blouse | Fashion & Accessoires | 1.85× | ||
| 11 | Primark | Shopping | 1.82× | ||
| 12 | Skirt | Fashion & Accessoires | 1.80× | ||
| 13 | Undergarment | Fashion & Accessoires | 1.66× | ||
| 14 | Mail Online | News | 1.59× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 16 | Katie Price | Fashion & Accessoires | 1.56× | ||
| 17 | Pets | Pets & Animals | 1.53× | ||
| 18 | Skin care | Beauty & Wellness | 1.53× | ||
| 19 | Debenhams | Fashion & Accessoires | 1.52× | ||
| 20 | Hair care | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.20× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Risk Appetite | THRILL | 0.68× | |
| Community Orientation | OPEN | 0.81× |
Bikini has an estimated audience of 3,484,026 people in United Kingdom, concentrated in England and South East.
73.7% of Bikini fans are female, 26.3% are male, with an average age of 39.9 years.
Bikini fans show strongest brand affinity for Pets (1.53×), Swimsuit (3.3×), and Primark (1.82×) over the country average.
Bikini fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bikini itself, the audience over-indexes on Swimsuit (3.3×), Primark (1.82×), River Island (2.06×), and New Look (2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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