A data profile of the people who buy, follow and care about Concrete in Belgium — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 1,538,389 people in Belgium.
The average Concrete fan in Belgium is 46.3 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include Hat, Plumbing, Luxembourg, with strongest over-indexing on Hat (3.08× the country average).
Demographically, the Concrete audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Concrete fan in Belgium is balanced, around 46.3 years old, with strong Individualism tendencies and a notable affinity for Hat.
The key figures that characterise the Concrete profile in Belgium.
54.0% are female, 46.0% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 46.3 |
| Estimated audience size | 1,538,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Concrete audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
Where the Concrete audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~200K | 1.36× | |
| 02 | East Flanders | ~200K | 1.18× | |
| 03 | Limburg | ~80K | 1.15× | |
| 04 | Antwerp | ~200K | 1.11× | |
| 05 | Flemish Brabant | ~100K | 0.99× | |
| 06 | Liege | ~100K | 0.96× | |
| 07 | Hainaut | ~100K | 0.93× | |
| 08 | Walloon Brabant | ~40K | 0.93× | |
| 09 | Brussels | ~100K | 0.90× | |
| 10 | Province of Namur | ~60K | 0.86× | |
| 11 | Luxembourg | ~30K | 0.85× |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 3.72× | ||
| 02 | Hat | Fashion & Accessoires | 3.08× | ||
| 03 | Plumbing | Home & Garden | 2.63× | ||
| 04 | Innovation | Business & Career | 2.08× | ||
| 05 | Garden furniture | Home & Garden | 2.07× | ||
| 06 | Vacation rental | Travel & Leisure | 2.06× | ||
| 07 | Renewable energy | Business & Career | 1.98× | ||
| 08 | Lodging | Travel & Leisure | 1.87× | ||
| 09 | Solar energy | Home & Garden | 1.87× | ||
| 10 | Renovation | Home & Garden | 1.82× | ||
| 11 | Starter home | Home & Garden | 1.79× | ||
| 12 | Garden centre | Home & Garden | 1.78× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.74× | ||
| 14 | First-time buyer | Shopping | 1.73× | ||
| 15 | Refrigerator | Home & Garden | 1.71× | ||
| 16 | Sunweb | Travel & Leisure | 1.62× | ||
| 17 | Luxembourg | Travel & Leisure | 1.55× | ||
| 18 | Home Appliances | Home & Garden | 1.54× | ||
| 19 | Pizza | Food & Beverages | 1.52× | ||
| 20 | Center Parcs | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.71× | |
| Patriotism | CONSERVATISM | 1.57× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× |
Concrete has an estimated audience of 1,538,389 people in Belgium, concentrated in East Flanders and West Flanders.
54.0% of Concrete fans are female, 46.0% are male, with an average age of 46.3 years.
Concrete fans show strongest brand affinity for Hat (3.08×), Plumbing (2.63×), and Luxembourg (1.55×) over the country average.
Concrete fans in Belgium are most concentrated in East Flanders (reach ~200K), West Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Concrete itself, the audience over-indexes on Plumbing (2.63×), Luxembourg (1.55×), Renovation (1.82×), and Innovation (2.08×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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