A data profile of the people who buy, follow and care about Concrete in Brazil — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 7,542,542 people in Brazil.
Concrete has an estimated audience of 7,542,542 people in Brazil. 60.0% are female, 40.0% are male, average age 44.7. Top brand affinities: MSN, Masonry, Rock music, Do it yourself (DIY), Dafiti.
Top brand affinities include MSN, Masonry, Rock music, with strongest over-indexing on MSN (2.23× the country average).
Demographically, the Concrete audience skews more female with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Concrete fan in Brazil is more female, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for MSN.
The key figures that characterise the Concrete profile in Brazil.
60.0% are female, 40.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.7 |
| Estimated audience size | 7,542,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Concrete audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 4.22× | ||
| 02 | Sodimac | Home & Garden | 3.13× | ||
| 03 | Hardware store | Home & Garden | 2.55× | ||
| 04 | Microwave oven | Home & Garden | 2.35× | ||
| 05 | Lodging | Travel & Leisure | 2.30× | ||
| 06 | Submarino | Shopping | 2.24× | ||
| 07 | MSN | News | 2.23× | ||
| 08 | Island | Travel & Leisure | 2.18× | ||
| 09 | Dafiti | Fashion & Accessoires | 2.11× | ||
| 10 | Churrascaria | Food & Beverages | 1.98× | ||
| 11 | Bossa nova | Music & Radio | 1.95× | ||
| 12 | Anne Hathaway | Movies & TV | 1.91× | ||
| 13 | Public transport | Cars & Mobility | 1.79× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.77× | ||
| 15 | Coritiba Foot Ball Club | Sports | 1.71× | ||
| 16 | Google Maps | Internet & Social Media | 1.68× | ||
| 17 | Centauro | Cars & Mobility | 1.66× | ||
| 18 | Localiza | Cars & Mobility | 1.55× | ||
| 19 | Rock music | Music & Radio | 1.52× | ||
| 20 | Gardening | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.87× | |
| Convenience Orientation | PREMIUM | 1.80× | |
| Patriotism | CONSERVATISM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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