A data profile of the people who buy, follow and care about Concrete in Portugal — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 1,890,872 people in Portugal.
The average Concrete fan in Portugal is 47.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, WhatsApp, Real property, with strongest over-indexing on OLX (1.77× the country average).
Demographically, the Concrete audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Concrete fan in Portugal is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for OLX.
The key figures that characterise the Concrete profile in Portugal.
59.0% are female, 41.0% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 47.2 |
| Estimated audience size | 1,890,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 36% |
of the worldwide Concrete audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
Where the Concrete audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.87× | |
| 02 | Porto District | ~600K | 1.47× | |
| 03 | Santarém District | ~100K | 1.47× | |
| 04 | Faro District | ~200K | 1.27× | |
| 05 | Setúbal District | ~300K | 1.26× | |
| 06 | Braga District | ~200K | 1.15× | |
| 07 | Coimbra District | ~100K | 1.06× | |
| 08 | Aveiro District | ~100K | 1.03× | |
| 09 | Madeira | ~60K | 1.03× | |
| 10 | Leiria District | ~100K | 0.99× | |
| 11 | Bragança District | ~20K | 0.98× | |
| 12 | Portalegre District | ~20K | 0.98× | |
| 13 | Guarda District | ~20K | 0.97× | |
| 14 | Castelo Branco District | ~30K | 0.96× | |
| 15 | Vila Real District | ~30K | 0.96× | |
| 16 | Beja District | ~30K | 0.96× | |
| 17 | Viana do Castelo District | ~40K | 0.95× | |
| 18 | Évora District | ~30K | 0.95× | |
| 19 | Viseu District | ~60K | 0.94× | |
| 20 | Azores | ~50K | 0.94× |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.81× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.23× | ||
| 03 | Microwave oven | Home & Garden | 2.05× | ||
| 04 | Hardware store | Home & Garden | 2.03× | ||
| 05 | Bricomarché | Home & Garden | 1.90× | ||
| 06 | Rail transport | Travel & Leisure | 1.89× | ||
| 07 | Real property | Home & Garden | 1.79× | ||
| 08 | OLX | Shopping | 1.77× | ||
| 09 | EDreams | Travel & Leisure | 1.64× | ||
| 10 | Trivago | Travel & Leisure | 1.59× | ||
| 11 | Black Friday (shopping) | Shopping | 1.56× | ||
| 12 | Snack food | Food & Beverages | 1.55× | ||
| 13 | Viral video | Internet & Social Media | 1.55× | ||
| 14 | Internet & Social Media | 1.53× | |||
| 15 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 16 | Grocery store | Food & Beverages | 1.53× | ||
| 17 | Primark | Shopping | 1.52× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.52× | ||
| 19 | EasyJet | Travel & Leisure | 1.51× | ||
| 20 | Costume jewelry | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.49× | |
| Tradition | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Spirituality | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Concrete has an estimated audience of 1,890,872 people in Portugal, concentrated in Lisbon District and Porto District.
59.0% of Concrete fans are female, 41.0% are male, with an average age of 47.2 years.
Concrete fans show strongest brand affinity for OLX (1.77×), WhatsApp (1.53×), and Real property (1.79×) over the country average.
Concrete fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Concrete itself, the audience over-indexes on WhatsApp (1.53×), Real property (1.79×), EasyJet (1.51×), and Primark (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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