A data profile of the people who buy, follow and care about Concrete in Denmark — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 1,096,344 people in Denmark.
Concrete has an estimated audience of 1,096,344 people in Denmark. 49.5% are female, 50.5% are male, average age 47.4. Top brand affinities: Elgiganten, Biltema, Hat, Germany, Toys.
Top brand affinities include Elgiganten, Biltema, Hat, with strongest over-indexing on Elgiganten (1.83× the country average).
Demographically, the Concrete audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Concrete fan in Denmark is balanced, around 47.4 years old, with strong DIY Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Concrete profile in Denmark.
49.5% are female, 50.5% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 47.4 |
| Estimated audience size | 1,096,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Concrete audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hat | Fashion & Accessoires | 3.26× | ||
| 02 | Fasting | Health | 3.06× | ||
| 03 | Heat pump | Home & Garden | 2.16× | ||
| 04 | Luxury real estate | Business & Career | 1.94× | ||
| 05 | Innovation | Business & Career | 1.90× | ||
| 06 | Hardware store | Home & Garden | 1.85× | ||
| 07 | Elgiganten | Shopping | 1.83× | ||
| 08 | Renewable energy | Business & Career | 1.81× | ||
| 09 | Cruises | Travel & Leisure | 1.76× | ||
| 10 | Germany | Travel & Leisure | 1.71× | ||
| 11 | Sauna | Home & Garden | 1.71× | ||
| 12 | Garden furniture | Home & Garden | 1.67× | ||
| 13 | Mortgage loans | Business & Career | 1.64× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.64× | ||
| 15 | Roskilde Festival | Music & Radio | 1.63× | ||
| 16 | Sunweb | Travel & Leisure | 1.61× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.59× | ||
| 18 | First-time buyer | Shopping | 1.58× | ||
| 19 | Biltema | Business & Career | 1.56× | ||
| 20 | Toys | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Mindfulness | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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