A data profile of the people who buy, follow and care about Concrete in Poland — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 1,374,459 people in Poland.
Concrete has an estimated audience of 1,374,459 people in Poland. 52.0% are female, 48.0% are male, average age 39.5. Top brand affinities: Lech Poznań, Innovation, Viral video, Conference and resort hotels, Cyfrowy Polsat.
Top brand affinities include Lech Poznań, Innovation, Viral video, with strongest over-indexing on Lech Poznań (1.5× the country average).
Demographically, the Concrete audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Concrete fan in Poland is balanced, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Concrete profile in Poland.
52.0% are female, 48.0% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.5 |
| Estimated audience size | 1,374,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Concrete audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 2.73× | ||
| 02 | Conference and resort hotels | Travel & Leisure | 2.65× | ||
| 03 | Innovation | Business & Career | 2.17× | ||
| 04 | LED lamp | Home & Garden | 2.11× | ||
| 05 | Viral video | Internet & Social Media | 2.02× | ||
| 06 | Efficient energy use | Technology & Electronics | 1.89× | ||
| 07 | Self-defense | Sports | 1.88× | ||
| 08 | Scotch whisky | Food & Beverages | 1.76× | ||
| 09 | Bedroom furniture | Home & Garden | 1.74× | ||
| 10 | Contemporary R&B | Music & Radio | 1.69× | ||
| 11 | C&A | Shopping | 1.64× | ||
| 12 | Sustainable energy | Home & Garden | 1.64× | ||
| 13 | Musical film | Movies & TV | 1.62× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.60× | ||
| 15 | Renewable energy | Business & Career | 1.59× | ||
| 16 | Bricomarché | Home & Garden | 1.56× | ||
| 17 | Amsterdam | Travel & Leisure | 1.55× | ||
| 18 | HVAC | Home & Garden | 1.55× | ||
| 19 | Cyfrowy Polsat | Movies & TV | 1.51× | ||
| 20 | Lech Poznań | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Spirituality | BALANCE | 1.23× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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