Rascasse Audience Intelligence

Sustainable energy Audience in Poland

A data profile of the people who buy, follow and care about Sustainable energy in Poland — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 1,563,187 people in Poland.

#676among Topic in Poland
#63in Home & Garden

Sustainable energy has an estimated audience of 1,563,187 people in Poland. 42.8% are female, 57.2% are male, average age 44.5. Top brand affinities: Solar power, Solar panel, Efficient energy use, Renewable energy, Energy conservation.

Top brand affinities include Solar power, Solar panel, Efficient energy use, with strongest over-indexing on Solar power (30.5× the country average).

Demographically, the Sustainable energy audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

The typical Sustainable energy fan in Poland is more male, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar power.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sustainable energy profile in Poland.

Audience size
1.6M
in Poland
Gender
42.8%
57.2% male
Age
44.5
average years
Country rank
#1000
Topic in Poland
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable energy fans

42.8% are female, 57.2% are male, average age 44.5.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Sustainable energy audience in Poland
MetricValue
Female42.8%
Male57.2%
Average age44.5
Estimated audience size1,563,187
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Sustainable energy audience in Poland
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4923%
50+33%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Sustainable energy audience comes from Poland.

Worldwide audience distribution share by country for Sustainable energy
CountryShare
United States21.3%
Germany8.9%
Italy8.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable energy audience
#·InterestCategoryAffinity×
01Solar powerHome & Garden30.50×
02Energy conservationHome & Garden28.76×
03Solar panelHome & Garden24.00×
04Solar cellHome & Garden22.36×
05Efficient energy useTechnology & Electronics20.97×
06SunlightHome & Garden20.15×
07Wind powerHome & Garden15.00×
08Renewable energyBusiness & Career13.93×
09Photovoltaic systemHome & Garden12.69×
10Central heatingHome & Garden11.58×
11MunicipalityTravel & Leisure10.75×
12Heat pumpHome & Garden10.16×
13Passive solar building designHome & Garden9.56×
14Heating systemHome & Garden8.80×
15BoilerHome & Garden8.75×
16PhotovoltaicsHome & Garden7.17×
17HVACHome & Garden6.49×
18Solar energyHome & Garden4.59×
19Artificial intelligenceTechnology & Electronics3.72×
20Consolidated Contractors CompanyBusiness & Career2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable energy audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN6.17×
Healthy LifestyleBALANCE4.52×
Social Media UsageJOY1.95×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable energy audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.69×
PatriotismCONSERVATISM0.84×
Early Adopter MentalityPOWER1.11×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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