Rascasse Audience Intelligence

Photovoltaics Audience in Poland

A data profile of the people who buy, follow and care about Photovoltaics in Poland — modelled from more than twelve digital signal sources. Photovoltaics has an estimated audience of 1,973,712 people in Poland.

#473among Topic in Poland
#41in Home & Garden

Photovoltaics has an estimated audience of 1,973,712 people in Poland. 36.1% are female, 63.9% are male, average age 45.9. Top brand affinities: Renewable energy, Solar power, Heat pump, Solar cell, Solar panel.

Top brand affinities include Renewable energy, Solar power, Heat pump, with strongest over-indexing on Renewable energy (6.21× the country average).

Demographically, the Photovoltaics audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

The typical Photovoltaics fan in Poland is more male, around 45.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Photovoltaics profile in Poland.

Audience size
2M
in Poland
Gender
36.1%
63.9% male
Age
45.9
average years
Country rank
#712
Topic in Poland
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photovoltaics fans

36.1% are female, 63.9% are male, average age 45.9.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Photovoltaics audience in Poland
MetricValue
Female36.1%
Male63.9%
Average age45.9
Estimated audience size1,973,712
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Photovoltaics audience in Poland
Age bracketShare%
16-196%
20-2913%
30-3921%
40-4925%
50+34%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Photovoltaics audience comes from Poland.

Worldwide audience distribution share by country for Photovoltaics
CountryShare
United States19.9%
Germany12.0%
Italy7.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photovoltaics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photovoltaics audience
#·InterestCategoryAffinity×
01Solar cellHome & Garden10.92×
02Solar powerHome & Garden8.36×
03Heat pumpHome & Garden7.78×
04Solar panelHome & Garden6.68×
05Renewable energyBusiness & Career6.21×
06Central heatingHome & Garden6.02×
07BoilerHome & Garden5.06×
08Efficient energy useTechnology & Electronics4.80×
09Edison, New JerseyTravel & Leisure4.58×
10Photovoltaic systemHome & Garden3.73×
11Sustainable energyHome & Garden3.71×
12EpilatorBeauty & Wellness3.68×
13HVACHome & Garden3.66×
14MunicipalityTravel & Leisure3.41×
15FertilizerHome & Garden2.78×
16Solar energyHome & Garden2.68×
17EnergyHome & Garden1.85×
18Poczta PolskaBusiness & Career1.78×
19Škoda AutoCars & Mobility1.58×
20Super ExpressNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photovoltaics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Photovoltaics audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.26×
Quality AwarenessPREMIUM1.30×
Price SensitivityPREMIUM1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Photovoltaics audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.15×
PatriotismCONSERVATISM0.25×
Design AffinityPREMIUM0.31×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Photovoltaics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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