A data profile of the people who buy, follow and care about Lech Poznań in Poland — modelled from more than twelve digital signal sources. Lech Poznań has an estimated audience of 6,127,463 people in Poland.
Lech Poznań has an estimated audience of 6,127,463 people in Poland. 29.9% are female, 70.1% are male, average age 31.9. Top brand affinities: Ekstraklasa, Sport.pl, TVP Sport, FC Barcelona, Poland national football team.
Top brand affinities include Ekstraklasa, Sport.pl, TVP Sport, with strongest over-indexing on Ekstraklasa (7.59× the country average).
Demographically, the Lech Poznań audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Lech Poznań fan in Poland is more male, around 31.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ekstraklasa.
The key figures that characterise the Lech Poznań profile in Poland.
29.9% are female, 70.1% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 31.9 |
| Estimated audience size | 6,127,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 10% |
of the worldwide Lech Poznań audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 76.0% |
| Germany | 3.7% |
| United Kingdom | 2.2% |
The strongest cross-interests of the Lech Poznań audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jared Leto | Movies & TV | 15.30× | ||
| 02 | Jakub Kamiński | Sports | 14.04× | ||
| 03 | Ultras | Politics & Society | 11.28× | ||
| 04 | Ronaldinho | Sports | 8.77× | ||
| 05 | Ekstraklasa | Sports | 7.59× | ||
| 06 | Poland national football team | Sports | 7.52× | ||
| 07 | Sport.pl | Sports | 6.65× | ||
| 08 | Transfermarkt | Sports | 5.38× | ||
| 09 | A.S. Roma | Sports | 4.83× | ||
| 10 | Borussia Dortmund | Sports | 4.82× | ||
| 11 | Lamine Yamal | Sports | 4.12× | ||
| 12 | TVP Sport | Sports | 4.01× | ||
| 13 | Magic (illusion) | Kids & Family | 3.21× | ||
| 14 | Robert Lewandowski | Sports | 3.10× | ||
| 15 | Wisła Kraków | Sports | 2.55× | ||
| 16 | FC Barcelona | Sports | 2.46× | ||
| 17 | UEFA Champions League | Sports | 2.44× | ||
| 18 | Soccer | Sports | 1.84× | ||
| 19 | Kraków | Travel & Leisure | 1.80× | ||
| 20 | Warsaw | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.37× | |
| Social Media Usage | JOY | 1.10× | |
| Design Affinity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Travelling | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lech Poznań. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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