A data profile of the people who buy, follow and care about Sport.pl in Poland — modelled from more than twelve digital signal sources. Sport.pl has an estimated audience of 1,411,356 people in Poland.
Sport.pl has an estimated audience of 1,411,356 people in Poland. 22.9% are female, 77.1% are male, average age 33.8. Top brand affinities: R.E.M., Peter Gabriel, Lech Poznań, SV Sandhausen, ATP World Tour Masters 1000.
Top brand affinities include R.E.M., Peter Gabriel, Lech Poznań, with strongest over-indexing on R.E.M. (98.28× the country average).
Demographically, the Sport.pl audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Sport.pl fan in Poland is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for R.E.M..
The key figures that characterise the Sport.pl profile in Poland.
22.9% are female, 77.1% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 33.8 |
| Estimated audience size | 1,411,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Sport.pl audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 73.4% |
| Germany | 9.9% |
| United States | 3.7% |
The strongest cross-interests of the Sport.pl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SV Sandhausen | Sports | 207.68× | ||
| 02 | Peter Gabriel | Music & Radio | 112.79× | ||
| 03 | R.E.M. | Music & Radio | 98.28× | ||
| 04 | Mesut Özil | Sports | 72.48× | ||
| 05 | ATP World Tour Masters 1000 | Sports | 61.30× | ||
| 06 | Uncharted | Games | 21.17× | ||
| 07 | Xavi | Sports | 20.00× | ||
| 08 | Firefox | Internet & Social Media | 12.86× | ||
| 09 | Piotr Zieliński | Sports | 9.41× | ||
| 10 | Kamil Grosicki | Sports | 7.80× | ||
| 11 | Lech Poznań | Sports | 6.65× | ||
| 12 | Wojciech Szczęsny | Sports | 5.73× | ||
| 13 | Eurosport | Sports | 3.10× | ||
| 14 | La Liga | Sports | 2.97× | ||
| 15 | Premier League | Sports | 2.54× | ||
| 16 | Ekstraklasa | Sports | 2.48× | ||
| 17 | UEFA Champions League | Sports | 2.11× | ||
| 18 | Radio ZET | Music & Radio | 2.08× | ||
| 19 | Twitch | Games | 1.89× | ||
| 20 | FC Barcelona | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Quality Awareness | PREMIUM | 1.12× | |
| Urban Lifestyle | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.52× | |
| Creativity | OPEN | 0.59× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sport.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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