A data profile of the people who buy, follow and care about TVP Sport in Poland — modelled from more than twelve digital signal sources. TVP Sport has an estimated audience of 3,797,658 people in Poland.
TVP Sport has an estimated audience of 3,797,658 people in Poland. 61.9% are female, 38.1% are male, average age 39.8. Top brand affinities: Onet.pl, Sting (musician), VK (social network), Rabat, M jak miłość.
Top brand affinities include Onet.pl, Sting (musician), VK (social network), with strongest over-indexing on Onet.pl (2.74× the country average).
Demographically, the TVP Sport audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical TVP Sport fan in Poland is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Onet.pl.
The key figures that characterise the TVP Sport profile in Poland.
61.9% are female, 38.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.8 |
| Estimated audience size | 3,797,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide TVP Sport audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 80.3% |
| United States | 4.6% |
| Germany | 2.5% |
The strongest cross-interests of the TVP Sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eddie Redmayne | Movies & TV | 13.89× | ||
| 02 | Political drama | Movies & TV | 10.63× | ||
| 03 | Magnus Carlsen | Sports | 9.51× | ||
| 04 | VOD.pl | Movies & TV | 8.07× | ||
| 05 | VK (social network) | Internet & Social Media | 7.46× | ||
| 06 | Audrey Hepburn | Movies & TV | 6.97× | ||
| 07 | Sting (musician) | Music & Radio | 6.88× | ||
| 08 | Real Betis | Sports | 6.69× | ||
| 09 | Nationality | Politics & Society | 6.33× | ||
| 10 | Rabat | Travel & Leisure | 5.73× | ||
| 11 | Court | Business & Career | 3.84× | ||
| 12 | TVP2 | Movies & TV | 2.88× | ||
| 13 | M jak miłość | Movies & TV | 2.77× | ||
| 14 | Onet.pl | News | 2.74× | ||
| 15 | Cyfrowy Polsat | Movies & TV | 2.67× | ||
| 16 | TVP1 | Movies & TV | 2.65× | ||
| 17 | Polsat | Movies & TV | 2.48× | ||
| 18 | Internet & Social Media | 2.19× | |||
| 19 | Donald Tusk | Politics & Society | 2.16× | ||
| 20 | Wirtualna Polska | News | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.87× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.45× | |
| Convenience Orientation | PREMIUM | 0.65× | |
| Travelling | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TVP Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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