A data profile of the people who buy, follow and care about TVP2 in Poland — modelled from more than twelve digital signal sources. TVP2 has an estimated audience of 2,046,810 people in Poland.
TVP2 has an estimated audience of 2,046,810 people in Poland. 70.8% are female, 29.2% are male, average age 41.0. Top brand affinities: TVP Sport, Quezon, Onet.pl, Allegro (auction website), M jak miłość.
Top brand affinities include TVP Sport, Quezon, Onet.pl, with strongest over-indexing on TVP Sport (2.75× the country average).
Demographically, the TVP2 audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical TVP2 fan in Poland is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for TVP Sport.
The key figures that characterise the TVP2 profile in Poland.
70.8% are female, 29.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 41.0 |
| Estimated audience size | 2,046,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide TVP2 audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 92.0% |
| Germany | 3.2% |
| United Kingdom | 1.4% |
The strongest cross-interests of the TVP2 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quezon | Travel & Leisure | 143.59× | ||
| 02 | Kwestia Smaku | Food & Beverages | 3.11× | ||
| 03 | TVP1 | Movies & TV | 2.90× | ||
| 04 | TVP Sport | Sports | 2.75× | ||
| 05 | M jak miłość | Movies & TV | 2.44× | ||
| 06 | Polsat | Movies & TV | 1.96× | ||
| 07 | Cabaret | Arts & Culture | 1.89× | ||
| 08 | Cyfrowy Polsat | Movies & TV | 1.88× | ||
| 09 | Biedronka | Shopping | 1.72× | ||
| 10 | Onet.pl | News | 1.70× | ||
| 11 | Finland | Travel & Leisure | 1.70× | ||
| 12 | Pepco | Fashion & Accessoires | 1.69× | ||
| 13 | Black Red White | Home & Garden | 1.66× | ||
| 14 | Empik | Shopping | 1.61× | ||
| 15 | Allegro (auction website) | Shopping | 1.60× | ||
| 16 | Kaufland | Shopping | 1.60× | ||
| 17 | Rossmann | Shopping | 1.56× | ||
| 18 | PKO Bank Polski | Business & Career | 1.52× | ||
| 19 | Auchan | Shopping | 1.51× | ||
| 20 | Smyk | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Sustainability | BALANCE | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TVP2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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