A data profile of the people who buy, follow and care about Biedronka in Poland — modelled from more than twelve digital signal sources. Biedronka has an estimated audience of 3,628,858 people in Poland.
Biedronka has an estimated audience of 3,628,858 people in Poland. 73.5% are female, 26.5% are male, average age 40.3. Top brand affinities: Kaufland, Auchan, Carrefour, Lidl, Pepco.
Top brand affinities include Kaufland, Auchan, Carrefour, with strongest over-indexing on Kaufland (2.95× the country average).
Demographically, the Biedronka audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Biedronka fan in Poland is more female, around 40.3 years old, with strong Individualism tendencies and a notable affinity for Kaufland.
The key figures that characterise the Biedronka profile in Poland.
73.5% are female, 26.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 40.3 |
| Estimated audience size | 3,628,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Biedronka audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 68.5% |
| Slovakia | 5.9% |
| Germany | 3.6% |
The strongest cross-interests of the Biedronka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesco | Shopping | 3.02× | ||
| 02 | Kaufland | Shopping | 2.95× | ||
| 03 | Auchan | Shopping | 2.74× | ||
| 04 | Carrefour | Shopping | 2.41× | ||
| 05 | KiK | Shopping | 2.15× | ||
| 06 | Hypermarket | Shopping | 1.97× | ||
| 07 | Cyfrowy Polsat | Movies & TV | 1.95× | ||
| 08 | Rossmann | Shopping | 1.94× | ||
| 09 | Lidl | Shopping | 1.91× | ||
| 10 | Pepco | Fashion & Accessoires | 1.90× | ||
| 11 | Aldi | Shopping | 1.85× | ||
| 12 | Polsat | Movies & TV | 1.81× | ||
| 13 | M jak miłość | Movies & TV | 1.77× | ||
| 14 | Black Red White | Home & Garden | 1.62× | ||
| 15 | Stradivarius | Shopping | 1.60× | ||
| 16 | Skirt | Fashion & Accessoires | 1.55× | ||
| 17 | Blouse | Fashion & Accessoires | 1.55× | ||
| 18 | Empik | Shopping | 1.54× | ||
| 19 | Castorama | Shopping | 1.53× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.60× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Urban Lifestyle | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Biedronka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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