A data profile of the people who buy, follow and care about HBO MAX in Poland — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 5,789,223 people in Poland.
HBO MAX has an estimated audience of 5,789,223 people in Poland. 54.3% are female, 45.7% are male, average age 38.3. Top brand affinities: Filmweb, Multikino, Stranger Things, Movie theater, Science fiction movies.
Top brand affinities include Filmweb, Multikino, Stranger Things, with strongest over-indexing on Filmweb (1.81× the country average).
Demographically, the HBO MAX audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Tradition.
The typical HBO MAX fan in Poland is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Filmweb.
The key figures that characterise the HBO MAX profile in Poland.
54.3% are female, 45.7% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 38.3 |
| Estimated audience size | 5,789,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide HBO MAX audience comes from Poland.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Denzel Washington | Movies & TV | 2.66× | ||
| 02 | Nicole Kidman | Movies & TV | 2.48× | ||
| 03 | Liam Neeson | Movies & TV | 2.47× | ||
| 04 | Dexter (TV series) | Movies & TV | 1.97× | ||
| 05 | Fantasy film | Movies & TV | 1.95× | ||
| 06 | Canal+ | Movies & TV | 1.94× | ||
| 07 | Peaky Blinders (TV series) | Movies & TV | 1.87× | ||
| 08 | Zendaya | Movies & TV | 1.82× | ||
| 09 | Filmweb | Movies & TV | 1.81× | ||
| 10 | Breaking Bad | Movies & TV | 1.81× | ||
| 11 | Multikino | Movies & TV | 1.79× | ||
| 12 | Film festival | Movies & TV | 1.76× | ||
| 13 | Millie Bobby Brown | Movies & TV | 1.72× | ||
| 14 | The Office (U.S. TV series) | Movies & TV | 1.71× | ||
| 15 | Stranger Things | Movies & TV | 1.67× | ||
| 16 | Harry Potter | Movies & TV | 1.65× | ||
| 17 | Movie theater | Movies & TV | 1.62× | ||
| 18 | Bruce Willis | Movies & TV | 1.61× | ||
| 19 | Horror fiction | Movies & TV | 1.61× | ||
| 20 | Science fiction movies | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Tradition | CONSERVATISM | 1.12× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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