A data profile of the people who buy, follow and care about TVP1 in Poland — modelled from more than twelve digital signal sources. TVP1 has an estimated audience of 2,351,895 people in Poland.
TVP1 has an estimated audience of 2,351,895 people in Poland. 68.0% are female, 32.0% are male, average age 44.9. Top brand affinities: TVP2, Rossmann, Na dobre i na złe, Klan (TV series), Filmweb.
Top brand affinities include TVP2, Rossmann, Na dobre i na złe, with strongest over-indexing on TVP2 (6.04× the country average).
Demographically, the TVP1 audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical TVP1 fan in Poland is more female, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TVP2.
The key figures that characterise the TVP1 profile in Poland.
68.0% are female, 32.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 44.9 |
| Estimated audience size | 2,351,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 35% |
The strongest cross-interests of the TVP1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV4 (Poland) | Movies & TV | 9.13× | ||
| 02 | Peace | Politics & Society | 8.58× | ||
| 03 | Klan (TV series) | Movies & TV | 7.29× | ||
| 04 | Na dobre i na złe | Movies & TV | 6.41× | ||
| 05 | Terrestrial television | Technology & Electronics | 6.40× | ||
| 06 | TVP2 | Movies & TV | 6.04× | ||
| 07 | Sky | Travel & Leisure | 5.54× | ||
| 08 | Łączy nas piłka | Sports | 4.92× | ||
| 09 | Rossmann | Shopping | 3.73× | ||
| 10 | Filmweb | Movies & TV | 3.64× | ||
| 11 | TVP Info | Movies & TV | 2.91× | ||
| 12 | TVP Sport | Sports | 2.86× | ||
| 13 | Deichmann | Shopping | 2.77× | ||
| 14 | Rituals | Beauty & Wellness | 2.45× | ||
| 15 | Cyfrowy Polsat | Movies & TV | 2.38× | ||
| 16 | Wirtualna Polska | News | 2.17× | ||
| 17 | PUDELEK | News | 2.14× | ||
| 18 | PKO Bank Polski | Business & Career | 1.90× | ||
| 19 | Empik | Shopping | 1.66× | ||
| 20 | Pepco | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Travelling | THRILL | 1.46× | |
| Patriotism | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Design Affinity | PREMIUM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TVP1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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