A data profile of the people who buy, follow and care about Amsterdam in Poland — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 1,963,314 people in Poland.
Amsterdam has an estimated audience of 1,963,314 people in Poland. 58.4% are female, 41.6% are male, average age 40.2. Top brand affinities: Archer (TV series), Eindhoven, Netherlands, Videotelephony, Inn.
Top brand affinities include Archer (TV series), Eindhoven, Netherlands, with strongest over-indexing on Archer (TV series) (62.11× the country average).
Demographically, the Amsterdam audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Patriotism.
The typical Amsterdam fan in Poland is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Archer (TV series).
The key figures that characterise the Amsterdam profile in Poland.
58.4% are female, 41.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.2 |
| Estimated audience size | 1,963,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 29% | |
| 40-49 | 27% | |
| 50+ | 13% |
of the worldwide Amsterdam audience comes from Poland.
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| United States | 10.4% |
| Germany | 7.4% |
The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Archer (TV series) | Movies & TV | 62.11× | ||
| 02 | Eindhoven | Travel & Leisure | 12.33× | ||
| 03 | Conglomerate (company) | Business & Career | 9.63× | ||
| 04 | Inn | Travel & Leisure | 8.69× | ||
| 05 | Videotelephony | Technology & Electronics | 8.21× | ||
| 06 | Hostel | Travel & Leisure | 7.22× | ||
| 07 | Netherlands | Travel & Leisure | 7.12× | ||
| 08 | Hospitality industry | Business & Career | 6.03× | ||
| 09 | Refrigerator | Home & Garden | 5.38× | ||
| 10 | Lodging | Travel & Leisure | 4.62× | ||
| 11 | Travel website | Travel & Leisure | 2.49× | ||
| 12 | Philips | Technology & Electronics | 2.47× | ||
| 13 | Bathroom | Home & Garden | 2.21× | ||
| 14 | Employment | Business & Career | 1.95× | ||
| 15 | Ryanair | Travel & Leisure | 1.85× | ||
| 16 | Hotels | Travel & Leisure | 1.67× | ||
| 17 | Kitchen | Home & Garden | 1.67× | ||
| 18 | Discount stores | Shopping | 1.57× | ||
| 19 | Shopping malls | Shopping | 1.52× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.52× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 1.00× | |
| Travelling | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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