Rascasse Audience Intelligence

Employment Audience in Poland

A data profile of the people who buy, follow and care about Employment in Poland — modelled from more than twelve digital signal sources. Employment has an estimated audience of 3,984,642 people in Poland.

#175among Topic in Poland
#32in Business & Career

Employment has an estimated audience of 3,984,642 people in Poland. 53.9% are female, 46.1% are male, average age 41.5. Top brand affinities: Employment website, Lech Poznań, Happiness, Financial services, First-person shooter games.

Top brand affinities include Employment website, Lech Poznań, Happiness, with strongest over-indexing on Employment website (6.01× the country average).

Demographically, the Employment audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Career Orientation.

The typical Employment fan in Poland is balanced, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Employment website.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Employment profile in Poland.

Audience size
4M
in Poland
Gender
53.9%
46.1% male
Age
41.5
average years
Country rank
#268
Topic in Poland
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employment fans

53.9% are female, 46.1% are male, average age 41.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Employment audience in Poland
MetricValue
Female53.9%
Male46.1%
Average age41.5
Estimated audience size3,984,642
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Employment audience in Poland
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4923%
50+23%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Employment audience comes from Poland.

Worldwide audience distribution share by country for Employment
CountryShare
United States23.1%
United Kingdom5.0%
India4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employment audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career6.01×
02AmsterdamTravel & Leisure1.95×
03Viral videoInternet & Social Media1.87×
04CrossFitSports1.83×
05Contemporary R&BMusic & Radio1.71×
06Musical filmMovies & TV1.69×
07InnovationBusiness & Career1.66×
08TripAdvisorTravel & Leisure1.66×
09BNP ParibasBusiness & Career1.63×
10HappinessHealth1.61×
11Financial servicesBusiness & Career1.61×
12MeatFood & Beverages1.60×
13Musical theatreMovies & TV1.58×
14First-person shooter gamesGames1.57×
15Charity and causesBusiness & Career1.56×
16UniversityBusiness & Career1.55×
17WikipediaInternet & Social Media1.54×
18Fiction booksLiterature1.53×
19Lech PoznańSports1.51×
20CruisesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Employment audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.37×
Career OrientationPOWER1.31×
Community OrientationOPEN1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Employment audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
Quality AwarenessPREMIUM0.98×
IndividualismJOY1.00×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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