A data profile of the people who buy, follow and care about Employment in Malaysia — modelled from more than twelve digital signal sources. Employment has an estimated audience of 3,290,527 people in Malaysia.
The average Employment fan in Malaysia is 38.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include LinkedIn, Real property, Innovation, with strongest over-indexing on LinkedIn (1.68× the country average).
Demographically, the Employment audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Employment fan in Malaysia is balanced, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Employment profile in Malaysia.
48.1% are female, 51.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 38.6 |
| Estimated audience size | 3,290,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Employment audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
Where the Employment audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~700K | 1.56× | |
| 02 | Selangor | ~1.5M | 1.37× | |
| 03 | Kuala Lumpur | ~800K | 1.34× | |
| 04 | Penang | ~200K | 1.19× | |
| 05 | Perak | ~300K | 1.08× | |
| 06 | Sarawak | ~300K | 1.07× | |
| 07 | Kedah | ~200K | 1.02× | |
| 08 | Negeri Sembilan | ~200K | 1.02× | |
| 09 | Malacca | ~100K | 1.01× | |
| 10 | Labuan | ~30K | 0.97× | |
| 11 | Perlis | ~40K | 0.94× | |
| 12 | Sabah | ~300K | 0.92× | |
| 13 | Terengganu | ~100K | 0.92× | |
| 14 | Putrajaya | ~20K | 0.92× | |
| 15 | Pahang | ~100K | 0.91× | |
| 16 | Kelantan | ~100K | 0.87× |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business card | Business & Career | 2.16× | ||
| 02 | Statistics | Business & Career | 2.03× | ||
| 03 | Public administration | Business & Career | 2.02× | ||
| 04 | Employment website | Business & Career | 1.87× | ||
| 05 | Air fryer | Food & Beverages | 1.76× | ||
| 06 | Human resource management | Business & Career | 1.74× | ||
| 07 | Innovation | Business & Career | 1.72× | ||
| 08 | Internet & Social Media | 1.68× | |||
| 09 | Real property | Home & Garden | 1.66× | ||
| 10 | Self-employment | Business & Career | 1.66× | ||
| 11 | HVAC | Home & Garden | 1.66× | ||
| 12 | Career development | Business & Career | 1.65× | ||
| 13 | Female entrepreneur | Business & Career | 1.61× | ||
| 14 | Retirement planning | Business & Career | 1.59× | ||
| 15 | Instant noodle | Food & Beverages | 1.58× | ||
| 16 | Uric acid | Health | 1.56× | ||
| 17 | Freelancer | Business & Career | 1.55× | ||
| 18 | Renewable energy | Business & Career | 1.55× | ||
| 19 | Job fair | Business & Career | 1.54× | ||
| 20 | Social science | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Quality Awareness | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Individualism | JOY | 0.89× |
Employment has an estimated audience of 3,290,527 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.1% of Employment fans are female, 51.9% are male, with an average age of 38.6 years.
Employment fans show strongest brand affinity for LinkedIn (1.68×), Real property (1.66×), and Innovation (1.72×) over the country average.
Employment fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Employment itself, the audience over-indexes on Real property (1.66×), Innovation (1.72×), Social science (1.52×), and Self-employment (1.66×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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