A data profile of the people who buy, follow and care about Employment in Colombia — modelled from more than twelve digital signal sources. Employment has an estimated audience of 4,891,041 people in Colombia.
Employment has an estimated audience of 4,891,041 people in Colombia. 52.7% are female, 47.3% are male, average age 36.1. Top brand affinities: Private equity, Customer satisfaction, Commuting, Made.com.
Top brand affinities include Private equity, Customer satisfaction, Commuting, with strongest over-indexing on Private equity (1.57× the country average).
Demographically, the Employment audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Employment fan in Colombia is balanced, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Private equity.
The key figures that characterise the Employment profile in Colombia.
52.7% are female, 47.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.1 |
| Estimated audience size | 4,891,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Employment audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commuting | Cars & Mobility | 1.61× | ||
| 02 | Private equity | Business & Career | 1.57× | ||
| 03 | Customer satisfaction | Business & Career | 1.56× | ||
| 04 | Made.com | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.57× | |
| Community Orientation | OPEN | 1.26× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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