A data profile of the people who buy, follow and care about Employment in Australia — modelled from more than twelve digital signal sources. Employment has an estimated audience of 7,969,050 people in Australia.
Employment has an estimated audience of 7,969,050 people in Australia. 55.7% are female, 44.3% are male, average age 43.2. Top brand affinities: Real property, Innovation, Employment agency, Western Union, Constitution.
Top brand affinities include Real property, Innovation, Employment agency, with strongest over-indexing on Real property (1.61× the country average).
Demographically, the Employment audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Employment fan in Australia is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Employment profile in Australia.
55.7% are female, 44.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.2 |
| Estimated audience size | 7,969,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Employment audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 1.84× | ||
| 02 | World Vision International | Politics & Society | 1.79× | ||
| 03 | Home inspection | Home & Garden | 1.72× | ||
| 04 | Real property | Home & Garden | 1.61× | ||
| 05 | Innovation | Business & Career | 1.59× | ||
| 06 | Italo disco | Music & Radio | 1.58× | ||
| 07 | WWE Intercontinental Championship | Sports | 1.58× | ||
| 08 | Autonomous car | Cars & Mobility | 1.56× | ||
| 09 | Corporate finance | Business & Career | 1.55× | ||
| 10 | Fran Drescher | Movies & TV | 1.54× | ||
| 11 | Employment agency | Business & Career | 1.53× | ||
| 12 | Constitution | Politics & Society | 1.53× | ||
| 13 | Western Union | Business & Career | 1.52× | ||
| 14 | Christopher Guest | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.15× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Need for Security | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Pet Ownership | JOY | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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