A data profile of the people who buy, follow and care about Employment in South Africa — modelled from more than twelve digital signal sources. Employment has an estimated audience of 2,673,691 people in South Africa.
Employment has an estimated audience of 2,673,691 people in South Africa. 55.1% are female, 44.9% are male, average age 36.9. Top brand affinities: Employment website, Encyclopedia.
Top brand affinities include Employment website, Encyclopedia, with strongest over-indexing on Employment website (1.6× the country average).
Demographically, the Employment audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Employment fan in South Africa is more female, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Employment profile in South Africa.
55.1% are female, 44.9% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 36.9 |
| Estimated audience size | 2,673,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Employment audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Encyclopedia | Literature | 1.67× | ||
| 02 | Employment website | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Indulgence | JOY | 1.21× | |
| Sustainability | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.89× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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