A data profile of the people who buy, follow and care about Employment in Indonesia — modelled from more than twelve digital signal sources. Employment has an estimated audience of 5,102,571 people in Indonesia.
Employment has an estimated audience of 5,102,571 people in Indonesia. 43.7% are female, 56.3% are male, average age 36.5. Top brand affinities: Telegram, Viu (streaming media), Self-employment, Indonesian cuisine, Linux.
Top brand affinities include Telegram, Viu (streaming media), Self-employment, with strongest over-indexing on Telegram (2.24× the country average).
Demographically, the Employment audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Employment fan in Indonesia is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Employment profile in Indonesia.
43.7% are female, 56.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 36.5 |
| Estimated audience size | 5,102,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Employment audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Day trader | Business & Career | 2.80× | ||
| 02 | Self-employment | Business & Career | 2.26× | ||
| 03 | Telegram | Internet & Social Media | 2.24× | ||
| 04 | Michael Jackson | Music & Radio | 2.11× | ||
| 05 | Investment management | Business & Career | 2.00× | ||
| 06 | Telecommuting | Business & Career | 1.88× | ||
| 07 | Employment website | Business & Career | 1.84× | ||
| 08 | Subscription business model | Shopping | 1.82× | ||
| 09 | Cyber Monday | Shopping | 1.72× | ||
| 10 | Indonesian cuisine | Food & Beverages | 1.71× | ||
| 11 | Female entrepreneur | Business & Career | 1.68× | ||
| 12 | Reggaeton | Music & Radio | 1.67× | ||
| 13 | International education | Business & Career | 1.65× | ||
| 14 | Linux | Technology & Electronics | 1.62× | ||
| 15 | Rugby union | Sports | 1.62× | ||
| 16 | Viu (streaming media) | Movies & TV | 1.56× | ||
| 17 | Stock exchange | Business & Career | 1.56× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | Day trading | Business & Career | 1.55× | ||
| 20 | Self-awareness | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.54× | |
| Career Orientation | POWER | 1.37× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Indulgence | JOY | 0.84× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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