A data profile of the people who buy, follow and care about Employment in United Arab Emirates — modelled from more than twelve digital signal sources. Employment has an estimated audience of 2,766,230 people in United Arab Emirates.
The average Employment fan in United Arab Emirates is 36.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Indeed.com, Pizza, Refrigerator, with strongest over-indexing on Indeed.com (1.94× the country average).
Demographically, the Employment audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Employment fan in United Arab Emirates is more male, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
The key figures that characterise the Employment profile in United Arab Emirates.
28.0% are female, 72.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 36.6 |
| Estimated audience size | 2,766,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 35% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Employment audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
Where the Employment audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.08× | |
| 02 | Emirate of Sharjah | ~700K | 1.07× | |
| 03 | Emirate of Abu Dhabi | ~1M | 1.05× | |
| 04 | Ras Al Khaimah | ~100K | 0.97× | |
| 05 | Dubai | ~2M | 0.96× | |
| 06 | Fujairah | ~60K | 0.95× |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indeed.com | Business & Career | 1.94× | ||
| 02 | New Zealand | Travel & Leisure | 1.70× | ||
| 03 | Anthropology | Business & Career | 1.69× | ||
| 04 | Star Cinema | Movies & TV | 1.67× | ||
| 05 | Refrigerator | Home & Garden | 1.66× | ||
| 06 | Air India | Travel & Leisure | 1.61× | ||
| 07 | Internet & Social Media | 1.59× | |||
| 08 | Globalization | Politics & Society | 1.57× | ||
| 09 | Employment agency | Business & Career | 1.57× | ||
| 10 | Career development | Business & Career | 1.55× | ||
| 11 | Greece | Travel & Leisure | 1.54× | ||
| 12 | Project management | Business & Career | 1.54× | ||
| 13 | Crossword | Games | 1.53× | ||
| 14 | Singapore | Travel & Leisure | 1.53× | ||
| 15 | Employment website | Business & Career | 1.53× | ||
| 16 | Amsterdam | Travel & Leisure | 1.53× | ||
| 17 | Pizza | Food & Beverages | 1.52× | ||
| 18 | CrossFit | Sports | 1.52× | ||
| 19 | MakeMyTrip | Travel & Leisure | 1.51× | ||
| 20 | Ferrari World | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Mindfulness | BALANCE | 1.24× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.84× |
Employment has an estimated audience of 2,766,230 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
28.0% of Employment fans are female, 72.0% are male, with an average age of 36.6 years.
Employment fans show strongest brand affinity for Indeed.com (1.94×), Pizza (1.52×), and Refrigerator (1.66×) over the country average.
Employment fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Employment itself, the audience over-indexes on Pizza (1.52×), Refrigerator (1.66×), Air India (1.61×), and Anthropology (1.69×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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