A data profile of the people who buy, follow and care about Refrigerator in United Arab Emirates — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 1,469,681 people in United Arab Emirates.
The average Refrigerator fan in United Arab Emirates is 37.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Microwave oven, Lodging, Western Asia, with strongest over-indexing on Microwave oven (4.1× the country average).
Demographically, the Refrigerator audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Refrigerator fan in United Arab Emirates is more male, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Refrigerator profile in United Arab Emirates.
32.7% are female, 67.3% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 37.7 |
| Estimated audience size | 1,469,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 31% | |
| 30-39 | 34% | |
| 40-49 | 19% | |
| 50+ | 8% |
of the worldwide Refrigerator audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
Where the Refrigerator audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~700K | 1.11× | |
| 02 | Emirate of Sharjah | ~300K | 1.02× | |
| 03 | Emirate of Ajman | ~200K | 1.02× | |
| 04 | Dubai | ~1M | 0.99× | |
| 05 | Ras Al Khaimah | ~80K | 0.99× | |
| 06 | Fujairah | ~30K | 0.92× |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Countertop | Home & Garden | 4.16× | ||
| 02 | Microwave oven | Home & Garden | 4.10× | ||
| 03 | Kitchen stove | Home & Garden | 3.59× | ||
| 04 | Washing machine | Home & Garden | 3.21× | ||
| 05 | Lodging | Travel & Leisure | 2.86× | ||
| 06 | Stove | Home & Garden | 2.82× | ||
| 07 | Oven | Home & Garden | 2.56× | ||
| 08 | Hospitality industry | Business & Career | 2.28× | ||
| 09 | Bathroom | Home & Garden | 1.96× | ||
| 10 | Water | Food & Beverages | 1.92× | ||
| 11 | Monarchy | Politics & Society | 1.74× | ||
| 12 | Geography | Business & Career | 1.71× | ||
| 13 | Western Asia | Travel & Leisure | 1.70× | ||
| 14 | Employment | Business & Career | 1.66× | ||
| 15 | Kitchen | Home & Garden | 1.59× | ||
| 16 | Google Maps | Internet & Social Media | 1.58× | ||
| 17 | Instant messaging | Internet & Social Media | 1.57× | ||
| 18 | Home Appliances | Home & Garden | 1.57× | ||
| 19 | Bed | Home & Garden | 1.57× | ||
| 20 | South Asia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.14× | |
| Family Orientation | CONSERVATISM | 1.11× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.80× |
Refrigerator has an estimated audience of 1,469,681 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
32.7% of Refrigerator fans are female, 67.3% are male, with an average age of 37.7 years.
Refrigerator fans show strongest brand affinity for Microwave oven (4.1×), Lodging (2.86×), and Western Asia (1.7×) over the country average.
Refrigerator fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Refrigerator itself, the audience over-indexes on Lodging (2.86×), Western Asia (1.7×), Countertop (4.16×), and Kitchen stove (3.59×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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