A data profile of the people who buy, follow and care about Instant messaging in United Arab Emirates — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 3,312,257 people in United Arab Emirates.
The average Instant messaging fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include WhatsApp, Social network, Android (operating system), with strongest over-indexing on WhatsApp (2.35× the country average).
Demographically, the Instant messaging audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Instant messaging fan in United Arab Emirates is more male, around 35.7 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Instant messaging profile in United Arab Emirates.
29.2% are female, 70.8% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 35.7 |
| Estimated audience size | 3,312,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 37% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Instant messaging audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
Where the Instant messaging audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~90K | 1.16× | |
| 02 | Ras Al Khaimah | ~200K | 1.04× | |
| 03 | Emirate of Ajman | ~300K | 0.98× | |
| 04 | Emirate of Sharjah | ~700K | 0.91× | |
| 05 | Emirate of Abu Dhabi | ~1M | 0.85× | |
| 06 | Dubai | ~2M | 0.75× |
The strongest cross-interests of the Instant messaging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.35× | |||
| 02 | Social network | Internet & Social Media | 2.02× | ||
| 03 | Android (operating system) | Technology & Electronics | 2.01× | ||
| 04 | Google Maps | Internet & Social Media | 1.80× | ||
| 05 | Monarchy | Politics & Society | 1.79× | ||
| 06 | Western Asia | Travel & Leisure | 1.78× | ||
| 07 | Pizza | Food & Beverages | 1.77× | ||
| 08 | World Wide Web | Internet & Social Media | 1.74× | ||
| 09 | Technology & Electronics | 1.71× | |||
| 10 | Mammal | Pets & Animals | 1.71× | ||
| 11 | Price | Shopping | 1.69× | ||
| 12 | Telecommunication | Technology & Electronics | 1.64× | ||
| 13 | Country | Travel & Leisure | 1.64× | ||
| 14 | Telecommunications equipment | Technology & Electronics | 1.61× | ||
| 15 | Corporation | Business & Career | 1.59× | ||
| 16 | Geography | Business & Career | 1.58× | ||
| 17 | Economy | Business & Career | 1.56× | ||
| 18 | Free software | Technology & Electronics | 1.55× | ||
| 19 | Arabian Peninsula | Travel & Leisure | 1.52× | ||
| 20 | Economics | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Design Affinity | PREMIUM | 1.29× | |
| Social Media Usage | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.99× |
Instant messaging has an estimated audience of 3,312,257 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.2% of Instant messaging fans are female, 70.8% are male, with an average age of 35.7 years.
Instant messaging fans show strongest brand affinity for WhatsApp (2.35×), Social network (2.02×), and Android (operating system) (2.01×) over the country average.
Instant messaging fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Instant messaging itself, the audience over-indexes on Social network (2.02×), Android (operating system) (2.01×), Google Maps (1.8×), and Western Asia (1.78×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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