A data profile of the people who buy, follow and care about Economy in United Arab Emirates — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,875,035 people in United Arab Emirates.
The average Economy fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Globalization, Instant messaging, with strongest over-indexing on Google Maps (1.63× the country average).
Demographically, the Economy audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Economy fan in United Arab Emirates is more male, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Economy profile in United Arab Emirates.
25.6% are female, 74.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 37.1 |
| Estimated audience size | 1,875,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 33% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Economy audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Economy audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.19× | |
| 02 | Emirate of Sharjah | ~500K | 1.08× | |
| 03 | Emirate of Abu Dhabi | ~800K | 1.02× | |
| 04 | Dubai | ~1.5M | 0.96× | |
| 05 | Ras Al Khaimah | ~90K | 0.93× | |
| 06 | Fujairah | ~40K | 0.92× |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Globalization | Politics & Society | 3.31× | ||
| 02 | Food processing | Food & Beverages | 2.89× | ||
| 03 | Macau | Travel & Leisure | 2.31× | ||
| 04 | Private equity | Business & Career | 2.00× | ||
| 05 | Passive income | Business & Career | 1.79× | ||
| 06 | United Nations | Politics & Society | 1.77× | ||
| 07 | Innovation | Business & Career | 1.75× | ||
| 08 | Crossword | Games | 1.72× | ||
| 09 | Anthropology | Business & Career | 1.72× | ||
| 10 | Taiwan | Travel & Leisure | 1.70× | ||
| 11 | Wikipedia | Internet & Social Media | 1.69× | ||
| 12 | Pizza | Food & Beverages | 1.66× | ||
| 13 | Google Maps | Internet & Social Media | 1.63× | ||
| 14 | Greece | Travel & Leisure | 1.63× | ||
| 15 | Western Union | Business & Career | 1.62× | ||
| 16 | Instant messaging | Internet & Social Media | 1.56× | ||
| 17 | Volunteering | Politics & Society | 1.55× | ||
| 18 | Rail transport | Travel & Leisure | 1.55× | ||
| 19 | Freelancer | Business & Career | 1.52× | ||
| 20 | Singapore | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.68× | |
| Community Orientation | OPEN | 1.25× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Economy has an estimated audience of 1,875,035 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
25.6% of Economy fans are female, 74.4% are male, with an average age of 37.1 years.
Economy fans show strongest brand affinity for Google Maps (1.63×), Globalization (3.31×), and Instant messaging (1.56×) over the country average.
Economy fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Economy itself, the audience over-indexes on Globalization (3.31×), Instant messaging (1.56×), Pizza (1.66×), and Food processing (2.89×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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