A data profile of the people who buy, follow and care about Economy in Poland — modelled from more than twelve digital signal sources. Economy has an estimated audience of 2,303,117 people in Poland.
Economy has an estimated audience of 2,303,117 people in Poland. 49.5% are female, 50.5% are male, average age 43.0. Top brand affinities: Gazeta Wyborcza, Electronic funds transfer, WhatsApp, Innovation, Sustainable energy.
Top brand affinities include Gazeta Wyborcza, Electronic funds transfer, WhatsApp, with strongest over-indexing on Gazeta Wyborcza (1.51× the country average).
Demographically, the Economy audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Economy fan in Poland is balanced, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the Economy profile in Poland.
49.5% are female, 50.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 43.0 |
| Estimated audience size | 2,303,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Economy audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic funds transfer | Business & Career | 2.87× | ||
| 02 | Sustainable energy | Home & Garden | 2.23× | ||
| 03 | Innovation | Business & Career | 2.13× | ||
| 04 | Efficient energy use | Technology & Electronics | 1.77× | ||
| 05 | Viki Gabor | Music & Radio | 1.73× | ||
| 06 | BNP Paribas | Business & Career | 1.66× | ||
| 07 | News magazine | News | 1.66× | ||
| 08 | Self-employment | Business & Career | 1.65× | ||
| 09 | Renewable energy | Business & Career | 1.63× | ||
| 10 | Scotch whisky | Food & Beverages | 1.62× | ||
| 11 | Viral video | Internet & Social Media | 1.61× | ||
| 12 | Financial services | Business & Career | 1.59× | ||
| 13 | Activism | Politics & Society | 1.55× | ||
| 14 | Radio ZET | Music & Radio | 1.54× | ||
| 15 | Cruises | Travel & Leisure | 1.53× | ||
| 16 | Social movement | Politics & Society | 1.53× | ||
| 17 | Gazeta Wyborcza | News | 1.51× | ||
| 18 | Musical theatre | Movies & TV | 1.51× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.35× | |
| Spirituality | BALANCE | 1.32× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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