A data profile of the people who buy, follow and care about Economy in Switzerland — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,483,203 people in Switzerland.
The average Economy fan in Switzerland is 45.1 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Coop, AutoScout24, Swiss International Air Lines, with strongest over-indexing on Coop (1.92× the country average).
Demographically, the Economy audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Economy fan in Switzerland is balanced, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Economy profile in Switzerland.
49.2% are female, 50.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 45.1 |
| Estimated audience size | 1,483,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Economy audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Economy audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.67× | |
| 02 | Canton of St. Gallen | ~100K | 1.51× | |
| 03 | Aargau | ~100K | 1.41× | |
| 04 | Luzern | ~90K | 1.38× | |
| 05 | Thurgau | ~50K | 1.32× | |
| 06 | Canton of Bern | ~200K | 1.31× | |
| 07 | Basel-Landschaft | ~40K | 1.26× | |
| 08 | Basel-City | ~70K | 1.18× | |
| 09 | Solothurn | ~50K | 1.17× | |
| 10 | Appenzell Ausserrhoden | ~7K | 1.08× | |
| 11 | Appenzell Innerrhoden | ~2K | 1.04× | |
| 12 | Graubünden | ~40K | 1.02× | |
| 13 | Canton of Geneva | ~100K | 1.01× | |
| 14 | Canton of Zug | ~20K | 1.01× | |
| 15 | Neuchatel | ~30K | 0.99× | |
| 16 | Canton of Glarus | ~5K | 0.99× | |
| 17 | Canton of Nidwalden | ~6K | 0.98× | |
| 18 | Schwyz | ~20K | 0.97× | |
| 19 | Schaffhausen | ~10K | 0.97× | |
| 20 | Uri | ~5K | 0.97× | |
| 21 | Canton of Obwalden | ~5K | 0.96× | |
| 22 | Jura | ~9K | 0.91× | |
| 23 | Vaud | ~100K | 0.85× | |
| 24 | Fribourg | ~40K | 0.80× | |
| 25 | Valais | ~50K | 0.79× | |
| 26 | Ticino | ~50K | 0.79× |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic funds transfer | Business & Career | 2.20× | ||
| 02 | Hornbach | Shopping | 2.19× | ||
| 03 | Transfermarkt | Sports | 2.07× | ||
| 04 | Real property | Home & Garden | 2.02× | ||
| 05 | Electronics | Technology & Electronics | 1.96× | ||
| 06 | Coop | Food & Beverages | 1.92× | ||
| 07 | Festival | Music & Radio | 1.92× | ||
| 08 | Wikipedia | Internet & Social Media | 1.90× | ||
| 09 | Swiss International Air Lines | Travel & Leisure | 1.83× | ||
| 10 | Conforama | Home & Garden | 1.83× | ||
| 11 | Toys | Games | 1.82× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 13 | Mobile phones | Technology & Electronics | 1.76× | ||
| 14 | Bars | Travel & Leisure | 1.73× | ||
| 15 | Spas | Beauty & Wellness | 1.71× | ||
| 16 | Education | Business & Career | 1.67× | ||
| 17 | Pets | Pets & Animals | 1.57× | ||
| 18 | Social media | Business & Career | 1.57× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.51× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Career Orientation | POWER | 1.60× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× |
Economy has an estimated audience of 1,483,203 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
49.2% of Economy fans are female, 50.8% are male, with an average age of 45.1 years.
Economy fans show strongest brand affinity for Coop (1.92×), AutoScout24 (1.51×), and Swiss International Air Lines (1.83×) over the country average.
Economy fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Economy itself, the audience over-indexes on AutoScout24 (1.51×), Swiss International Air Lines (1.83×), Conforama (1.83×), and Hornbach (2.19×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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