A data profile of the people who buy, follow and care about Economy in Indonesia — modelled from more than twelve digital signal sources. Economy has an estimated audience of 2,772,215 people in Indonesia.
Economy has an estimated audience of 2,772,215 people in Indonesia. 30.9% are female, 69.1% are male, average age 38.5. Top brand affinities: Telegram, Electronic funds transfer, Online chat, Retail banking, Innovation.
Top brand affinities include Telegram, Electronic funds transfer, Online chat, with strongest over-indexing on Telegram (3.35× the country average).
Demographically, the Economy audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Sustainability.
The typical Economy fan in Indonesia is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Economy profile in Indonesia.
30.9% are female, 69.1% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 38.5 |
| Estimated audience size | 2,772,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Economy audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic funds transfer | Business & Career | 3.90× | ||
| 02 | Telegram | Internet & Social Media | 3.35× | ||
| 03 | Employment website | Business & Career | 2.33× | ||
| 04 | Day trading | Business & Career | 2.32× | ||
| 05 | Investment management | Business & Career | 2.27× | ||
| 06 | Self-employment | Business & Career | 2.03× | ||
| 07 | Stock exchange | Business & Career | 2.00× | ||
| 08 | Innovation | Business & Career | 1.96× | ||
| 09 | NASDAQ | Business & Career | 1.92× | ||
| 10 | Retail banking | Business & Career | 1.86× | ||
| 11 | Passive income | Business & Career | 1.76× | ||
| 12 | Linux | Technology & Electronics | 1.68× | ||
| 13 | Lottery | Games | 1.59× | ||
| 14 | High-net-worth individual | Business & Career | 1.58× | ||
| 15 | Activism | Politics & Society | 1.56× | ||
| 16 | Mobile payment | Business & Career | 1.55× | ||
| 17 | Online chat | Technology & Electronics | 1.54× | ||
| 18 | Indonesian cuisine | Food & Beverages | 1.54× | ||
| 19 | Cholesterol | Food & Beverages | 1.53× | ||
| 20 | Family car | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.68× | |
| Sustainability | BALANCE | 1.48× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Mindfulness | BALANCE | 0.80× | |
| Indulgence | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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