A data profile of the people who buy, follow and care about Economy in Finland — modelled from more than twelve digital signal sources. Economy has an estimated audience of 734,454 people in Finland.
Economy has an estimated audience of 734,454 people in Finland. 63.1% are female, 36.9% are male, average age 42.8. Top brand affinities: Helsinki, Flower, Lunch, Stockmann, LinkedIn.
Top brand affinities include Helsinki, Flower, Lunch, with strongest over-indexing on Helsinki (1.76× the country average).
Demographically, the Economy audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Sustainability.
The typical Economy fan in Finland is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Helsinki.
The key figures that characterise the Economy profile in Finland.
63.1% are female, 36.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.8 |
| Estimated audience size | 734,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Economy audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.45× | ||
| 02 | Innovation | Business & Career | 2.42× | ||
| 03 | Accounting | Business & Career | 2.36× | ||
| 04 | Swimming pool | Sports | 2.27× | ||
| 05 | Weaving | Fashion & Accessoires | 2.22× | ||
| 06 | Lunch | Food & Beverages | 2.16× | ||
| 07 | Shih Tzu | Pets & Animals | 2.04× | ||
| 08 | Lindex | Fashion & Accessoires | 2.03× | ||
| 09 | Flower | Home & Garden | 2.02× | ||
| 10 | Scandinavia | Travel & Leisure | 2.01× | ||
| 11 | Lawn mower | Home & Garden | 1.84× | ||
| 12 | Helsinki | Travel & Leisure | 1.76× | ||
| 13 | Forestry | Home & Garden | 1.68× | ||
| 14 | Renewable energy | Business & Career | 1.66× | ||
| 15 | Internet & Social Media | 1.64× | |||
| 16 | Sustainable energy | Home & Garden | 1.63× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.61× | ||
| 18 | Stockmann | Shopping | 1.60× | ||
| 19 | Mortgage loans | Business & Career | 1.53× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.34× | |
| Sustainability | BALANCE | 1.30× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Creativity | OPEN | 0.91× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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