A data profile of the people who buy, follow and care about Economy in Denmark — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,083,094 people in Denmark.
Economy has an estimated audience of 1,083,094 people in Denmark. 49.5% are female, 50.5% are male, average age 47.3. Top brand affinities: Elgiganten, Germany, Novo Nordisk, Heat pump, Modern architecture.
Top brand affinities include Elgiganten, Germany, Novo Nordisk, with strongest over-indexing on Elgiganten (1.83× the country average).
Demographically, the Economy audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Economy fan in Denmark is balanced, around 47.3 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Economy profile in Denmark.
49.5% are female, 50.5% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 47.3 |
| Estimated audience size | 1,083,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Economy audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Accounting | Business & Career | 2.04× | ||
| 02 | Heat pump | Home & Garden | 2.00× | ||
| 03 | Bed and breakfast | Travel & Leisure | 1.90× | ||
| 04 | Innovation | Business & Career | 1.85× | ||
| 05 | Elgiganten | Shopping | 1.83× | ||
| 06 | Sausage | Food & Beverages | 1.83× | ||
| 07 | Germany | Travel & Leisure | 1.69× | ||
| 08 | Vehicle leasing | Cars & Mobility | 1.68× | ||
| 09 | Hat | Fashion & Accessoires | 1.67× | ||
| 10 | Roskilde Festival | Music & Radio | 1.65× | ||
| 11 | Iceland | Travel & Leisure | 1.65× | ||
| 12 | Novo Nordisk | Health | 1.57× | ||
| 13 | Scooters | Cars & Mobility | 1.57× | ||
| 14 | Stock market | Business & Career | 1.57× | ||
| 15 | Financial services | Business & Career | 1.56× | ||
| 16 | Renewable energy | Business & Career | 1.56× | ||
| 17 | Sunweb | Travel & Leisure | 1.55× | ||
| 18 | Modern architecture | Arts & Culture | 1.51× | ||
| 19 | Pension | Business & Career | 1.51× | ||
| 20 | Cruises | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Community Orientation | OPEN | 1.32× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Mindfulness | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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