A data profile of the people who buy, follow and care about Economy in Portugal — modelled from more than twelve digital signal sources. Economy has an estimated audience of 2,358,447 people in Portugal.
The average Economy fan in Portugal is 46.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, Real property, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Economy audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Economy fan in Portugal is balanced, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Economy profile in Portugal.
46.1% are female, 53.9% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 46.7 |
| Estimated audience size | 2,358,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Economy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Economy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.47× | |
| 02 | Setúbal District | ~300K | 1.25× | |
| 03 | Faro District | ~200K | 1.24× | |
| 04 | Coimbra District | ~100K | 1.16× | |
| 05 | Porto District | ~600K | 1.11× | |
| 06 | Santarém District | ~100K | 1.11× | |
| 07 | Leiria District | ~100K | 1.06× | |
| 08 | Aveiro District | ~200K | 1.04× | |
| 09 | Madeira | ~70K | 1.00× | |
| 10 | Braga District | ~200K | 0.98× | |
| 11 | Azores | ~60K | 0.98× | |
| 12 | Beja District | ~40K | 0.98× | |
| 13 | Guarda District | ~30K | 0.98× | |
| 14 | Bragança District | ~30K | 0.98× | |
| 15 | Portalegre District | ~30K | 0.98× | |
| 16 | Viseu District | ~80K | 0.96× | |
| 17 | Vila Real District | ~40K | 0.96× | |
| 18 | Évora District | ~40K | 0.96× | |
| 19 | Castelo Branco District | ~40K | 0.95× | |
| 20 | Viana do Castelo District | ~60K | 0.94× |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 2.11× | ||
| 02 | Macau | Travel & Leisure | 2.09× | ||
| 03 | Web application | Technology & Electronics | 1.88× | ||
| 04 | Western Union | Business & Career | 1.83× | ||
| 05 | Peugeot 208 | Cars & Mobility | 1.73× | ||
| 06 | OLX | Shopping | 1.72× | ||
| 07 | Peugeot 2008 | Cars & Mobility | 1.71× | ||
| 08 | Freelancer | Business & Career | 1.69× | ||
| 09 | Donation | Business & Career | 1.66× | ||
| 10 | Solar panel | Home & Garden | 1.66× | ||
| 11 | Renault Clio | Cars & Mobility | 1.66× | ||
| 12 | CAC 40 | Business & Career | 1.61× | ||
| 13 | Europcar | Cars & Mobility | 1.60× | ||
| 14 | Risk management | Business & Career | 1.59× | ||
| 15 | Venture capital | Business & Career | 1.59× | ||
| 16 | EDreams | Travel & Leisure | 1.57× | ||
| 17 | Instant messaging | Internet & Social Media | 1.57× | ||
| 18 | Real property | Home & Garden | 1.55× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Videotelephony | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Career Orientation | POWER | 1.20× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Creativity | OPEN | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Economy has an estimated audience of 2,358,447 people in Portugal, concentrated in Lisbon District and Porto District.
46.1% of Economy fans are female, 53.9% are male, with an average age of 46.7 years.
Economy fans show strongest brand affinity for WhatsApp (1.52×), OLX (1.72×), and Real property (1.55×) over the country average.
Economy fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Economy itself, the audience over-indexes on OLX (1.72×), Real property (1.55×), Norauto (2.11×), and EDreams (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.