A data profile of the people who buy, follow and care about Economy in Norway — modelled from more than twelve digital signal sources. Economy has an estimated audience of 747,870 people in Norway.
Economy has an estimated audience of 747,870 people in Norway. 54.7% are female, 45.3% are male, average age 44.1. Top brand affinities: Biltema, Google, Personal finance, Flower, KappAhl.
Top brand affinities include Biltema, Google, Personal finance, with strongest over-indexing on Biltema (1.56× the country average).
Demographically, the Economy audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Economy fan in Norway is balanced, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Economy profile in Norway.
54.7% are female, 45.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.1 |
| Estimated audience size | 747,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Economy audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Accounting | Business & Career | 3.47× | ||
| 02 | Innovation | Business & Career | 2.45× | ||
| 03 | Financial services | Business & Career | 2.42× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.32× | ||
| 05 | Crochet | Home & Garden | 2.26× | ||
| 06 | Flower | Home & Garden | 2.09× | ||
| 07 | Electronics | Technology & Electronics | 1.90× | ||
| 08 | Island | Travel & Leisure | 1.86× | ||
| 09 | Personal finance | Business & Career | 1.76× | ||
| 10 | Happiness | Health | 1.63× | ||
| 11 | Hair products | Beauty & Wellness | 1.63× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.61× | ||
| 13 | Higher education | Business & Career | 1.61× | ||
| 14 | Biltema | Business & Career | 1.56× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Dogs | Pets & Animals | 1.54× | ||
| 17 | Scandinavia | Travel & Leisure | 1.53× | ||
| 18 | Hobby | Home & Garden | 1.52× | ||
| 19 | Video games | Games | 1.51× | ||
| 20 | Science | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Community Orientation | OPEN | 1.65× | |
| Career Orientation | POWER | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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