A data profile of the people who buy, follow and care about Economy in Sweden — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,332,697 people in Sweden.
Economy has an estimated audience of 1,332,697 people in Sweden. 52.2% are female, 47.8% are male, average age 45.6. Top brand affinities: Hemnet, Biltema, Gina Tricot, Elgiganten, KappAhl.
Top brand affinities include Hemnet, Biltema, Gina Tricot, with strongest over-indexing on Hemnet (2.05× the country average).
Demographically, the Economy audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Economy fan in Sweden is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Economy profile in Sweden.
52.2% are female, 47.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 45.6 |
| Estimated audience size | 1,332,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Economy audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Accounting | Business & Career | 3.38× | ||
| 02 | Financial services | Business & Career | 2.37× | ||
| 03 | Real property | Home & Garden | 2.25× | ||
| 04 | Vattenfall | Home & Garden | 2.17× | ||
| 05 | Hemnet | Home & Garden | 2.05× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.05× | ||
| 07 | Winery | Food & Beverages | 2.03× | ||
| 08 | KappAhl | Fashion & Accessoires | 2.00× | ||
| 09 | Crochet | Home & Garden | 1.97× | ||
| 10 | Biltema | Business & Career | 1.96× | ||
| 11 | Mortgage loans | Business & Career | 1.93× | ||
| 12 | Fiction books | Literature | 1.87× | ||
| 13 | Flower | Home & Garden | 1.83× | ||
| 14 | Lindex | Fashion & Accessoires | 1.73× | ||
| 15 | Elgiganten | Shopping | 1.64× | ||
| 16 | Happiness | Health | 1.61× | ||
| 17 | Hair products | Beauty & Wellness | 1.60× | ||
| 18 | Dogs | Pets & Animals | 1.58× | ||
| 19 | Science | Business & Career | 1.57× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.70× | |
| Community Orientation | OPEN | 1.54× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.82× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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