A data profile of the people who buy, follow and care about Economy in Ireland — modelled from more than twelve digital signal sources. Economy has an estimated audience of 808,775 people in Ireland.
Economy has an estimated audience of 808,775 people in Ireland. 55.4% are female, 44.6% are male, average age 44.1. Top brand affinities: Innovation, Apprenticeship, Anthropology, Crossword, Log cabin.
Top brand affinities include Innovation, Apprenticeship, Anthropology, with strongest over-indexing on Innovation (1.68× the country average).
Demographically, the Economy audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Economy fan in Ireland is more female, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Economy profile in Ireland.
55.4% are female, 44.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.1 |
| Estimated audience size | 808,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Economy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 2.03× | ||
| 02 | United Nations | Politics & Society | 1.95× | ||
| 03 | Retail banking | Business & Career | 1.89× | ||
| 04 | Czech Republic | Travel & Leisure | 1.72× | ||
| 05 | Elon Musk | Business & Career | 1.71× | ||
| 06 | Log cabin | Home & Garden | 1.70× | ||
| 07 | Innovation | Business & Career | 1.68× | ||
| 08 | Apprenticeship | Business & Career | 1.65× | ||
| 09 | Crossword | Games | 1.65× | ||
| 10 | Hot tub | Home & Garden | 1.62× | ||
| 11 | Employment agency | Business & Career | 1.62× | ||
| 12 | Pergola | Home & Garden | 1.59× | ||
| 13 | Keanu Reeves | Movies & TV | 1.57× | ||
| 14 | Automobile repair shop | Cars & Mobility | 1.57× | ||
| 15 | Hong Kong | Travel & Leisure | 1.57× | ||
| 16 | Fencing | Sports | 1.57× | ||
| 17 | New Zealand | Travel & Leisure | 1.56× | ||
| 18 | Groupon | Internet & Social Media | 1.54× | ||
| 19 | Hat | Fashion & Accessoires | 1.53× | ||
| 20 | Anthropology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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