A data profile of the people who buy, follow and care about Economy in Argentina — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,895,786 people in Argentina.
Economy has an estimated audience of 1,895,786 people in Argentina. 55.7% are female, 44.3% are male, average age 40.9. Top brand affinities: Sustainable energy, Drop shipping, Career development, Solar power, Efficient energy use.
Top brand affinities include Sustainable energy, Drop shipping, Career development, with strongest over-indexing on Sustainable energy (1.74× the country average).
Demographically, the Economy audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Patriotism.
The typical Economy fan in Argentina is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Economy profile in Argentina.
55.7% are female, 44.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.9 |
| Estimated audience size | 1,895,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Economy audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grey Goose (vodka) | Food & Beverages | 1.95× | ||
| 02 | Commodity market | Business & Career | 1.90× | ||
| 03 | Employment agency | Business & Career | 1.80× | ||
| 04 | Single malt whisky | Food & Beverages | 1.79× | ||
| 05 | Sustainable energy | Home & Garden | 1.74× | ||
| 06 | Passive income | Business & Career | 1.71× | ||
| 07 | Forex Online Trading | Business & Career | 1.69× | ||
| 08 | Career development | Business & Career | 1.67× | ||
| 09 | Money management | Business & Career | 1.67× | ||
| 10 | Solar power | Home & Garden | 1.62× | ||
| 11 | Hellas Verona F.C. | Sports | 1.58× | ||
| 12 | Holiday Inn Express | Travel & Leisure | 1.57× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 14 | Garden furniture | Home & Garden | 1.55× | ||
| 15 | Energy conservation | Home & Garden | 1.54× | ||
| 16 | Bacardi | Food & Beverages | 1.53× | ||
| 17 | Drop shipping | Shopping | 1.52× | ||
| 18 | Photovoltaics | Home & Garden | 1.52× | ||
| 19 | Makita | Home & Garden | 1.52× | ||
| 20 | Quadcopter | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Mindfulness | BALANCE | 0.86× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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