Rascasse Audience Intelligence

Economy Audience in Argentina

A data profile of the people who buy, follow and care about Economy in Argentina — modelled from more than twelve digital signal sources. Economy has an estimated audience of 1,895,786 people in Argentina.

Economy has an estimated audience of 1,895,786 people in Argentina. 55.7% are female, 44.3% are male, average age 40.9. Top brand affinities: Sustainable energy, Drop shipping, Career development, Solar power, Efficient energy use.

Top brand affinities include Sustainable energy, Drop shipping, Career development, with strongest over-indexing on Sustainable energy (1.74× the country average).

Demographically, the Economy audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

The typical Economy fan in Argentina is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Economy profile in Argentina.

Audience size
1.9M
in Argentina
Gender
55.7%
44.3% male
Age
40.9
average years
Country rank
#425
Topic in Argentina
Fig. 01

Search interest · 12-month trend

+417%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Economy fans

55.7% are female, 44.3% are male, average age 40.9.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Economy audience in Argentina
MetricValue
Female55.7%
Male44.3%
Average age40.9
Estimated audience size1,895,786
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Economy audience in Argentina
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Economy audience comes from Argentina.

Worldwide audience distribution share by country for Economy
CountryShare
United States19.4%
Brazil5.5%
Italy4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Economy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Economy audience
#·InterestCategoryAffinity×
01Grey Goose (vodka)Food & Beverages1.95×
02Commodity marketBusiness & Career1.90×
03Employment agencyBusiness & Career1.80×
04Single malt whiskyFood & Beverages1.79×
05Sustainable energyHome & Garden1.74×
06Passive incomeBusiness & Career1.71×
07Forex Online TradingBusiness & Career1.69×
08Career developmentBusiness & Career1.67×
09Money managementBusiness & Career1.67×
10Solar powerHome & Garden1.62×
11Hellas Verona F.C.Sports1.58×
12Holiday Inn ExpressTravel & Leisure1.57×
13Efficient energy useTechnology & Electronics1.56×
14Garden furnitureHome & Garden1.55×
15Energy conservationHome & Garden1.54×
16BacardiFood & Beverages1.53×
17Drop shippingShopping1.52×
18PhotovoltaicsHome & Garden1.52×
19MakitaHome & Garden1.52×
20QuadcopterTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Economy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Economy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.43×
PatriotismCONSERVATISM1.43×
SustainabilityBALANCE1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Economy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
MindfulnessBALANCE0.86×
CreativityOPEN0.90×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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