A data profile of the people who buy, follow and care about Economy in Malaysia — modelled from more than twelve digital signal sources. Economy has an estimated audience of 2,645,002 people in Malaysia.
The average Economy fan in Malaysia is 40.9 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Google Drive, Social science, with strongest over-indexing on Politics (1.96× the country average).
Demographically, the Economy audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Economy fan in Malaysia is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Politics.
The key figures that characterise the Economy profile in Malaysia.
40.8% are female, 59.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 40.9 |
| Estimated audience size | 2,645,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Economy audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Economy audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~700K | 1.44× | |
| 02 | Selangor | ~1M | 1.40× | |
| 03 | Pahang | ~200K | 1.26× | |
| 04 | Johor | ~400K | 1.18× | |
| 05 | Perak | ~200K | 1.18× | |
| 06 | Penang | ~200K | 1.17× | |
| 07 | Sarawak | ~200K | 1.03× | |
| 08 | Kedah | ~200K | 1.02× | |
| 09 | Negeri Sembilan | ~100K | 0.98× | |
| 10 | Malacca | ~90K | 0.95× | |
| 11 | Terengganu | ~100K | 0.92× | |
| 12 | Kelantan | ~100K | 0.90× | |
| 13 | Labuan | ~20K | 0.90× | |
| 14 | Sabah | ~200K | 0.87× | |
| 15 | Perlis | ~30K | 0.86× | |
| 16 | Putrajaya | ~10K | 0.84× |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Statistics | Business & Career | 2.76× | ||
| 02 | Public administration | Business & Career | 2.67× | ||
| 03 | HVAC | Home & Garden | 2.42× | ||
| 04 | Political science | Business & Career | 2.37× | ||
| 05 | Uric acid | Health | 2.20× | ||
| 06 | Blood vessel | Health | 2.03× | ||
| 07 | Politics | Politics & Society | 1.96× | ||
| 08 | Social science | Business & Career | 1.95× | ||
| 09 | Tibet | Travel & Leisure | 1.90× | ||
| 10 | Wikipedia | Internet & Social Media | 1.86× | ||
| 11 | Sociology | Business & Career | 1.77× | ||
| 12 | Google Drive | Technology & Electronics | 1.72× | ||
| 13 | Innovation | Business & Career | 1.69× | ||
| 14 | Real property | Home & Garden | 1.66× | ||
| 15 | Risk management | Business & Career | 1.62× | ||
| 16 | NASDAQ | Business & Career | 1.60× | ||
| 17 | Mobile home | Cars & Mobility | 1.58× | ||
| 18 | United Nations | Politics & Society | 1.57× | ||
| 19 | Wealth management | Business & Career | 1.52× | ||
| 20 | Globalization | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.83× |
Economy has an estimated audience of 2,645,002 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
40.8% of Economy fans are female, 59.2% are male, with an average age of 40.9 years.
Economy fans show strongest brand affinity for Politics (1.96×), Google Drive (1.72×), and Social science (1.95×) over the country average.
Economy fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Economy itself, the audience over-indexes on Google Drive (1.72×), Social science (1.95×), Real property (1.66×), and Wikipedia (1.86×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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