A data profile of the people who buy, follow and care about Economy in Colombia — modelled from more than twelve digital signal sources. Economy has an estimated audience of 4,060,709 people in Colombia.
Economy has an estimated audience of 4,060,709 people in Colombia. 52.4% are female, 47.6% are male, average age 37.2. Top brand affinities: Bank account, Career development, Sustainable energy, Asset management, Efficient energy use.
Top brand affinities include Bank account, Career development, Sustainable energy, with strongest over-indexing on Bank account (1.58× the country average).
Demographically, the Economy audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Economy fan in Colombia is balanced, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Bank account.
The key figures that characterise the Economy profile in Colombia.
52.4% are female, 47.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 37.2 |
| Estimated audience size | 4,060,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Economy audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 1.74× | ||
| 02 | Private equity | Business & Career | 1.70× | ||
| 03 | Lavazza | Food & Beverages | 1.67× | ||
| 04 | Cathay Pacific | Travel & Leisure | 1.66× | ||
| 05 | Solar power | Home & Garden | 1.65× | ||
| 06 | Photovoltaic system | Home & Garden | 1.64× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.62× | ||
| 08 | Shangri-La | Travel & Leisure | 1.62× | ||
| 09 | Lip balm | Beauty & Wellness | 1.60× | ||
| 10 | Sustainable energy | Home & Garden | 1.59× | ||
| 11 | Bank account | Business & Career | 1.58× | ||
| 12 | Passive income | Business & Career | 1.58× | ||
| 13 | Dodge Ram | Cars & Mobility | 1.58× | ||
| 14 | Motorboat | Cars & Mobility | 1.56× | ||
| 15 | Day trader | Business & Career | 1.56× | ||
| 16 | High-end audio | Technology & Electronics | 1.53× | ||
| 17 | Hyundai i20 | Cars & Mobility | 1.53× | ||
| 18 | Ryder Cup | Sports | 1.52× | ||
| 19 | Career development | Business & Career | 1.51× | ||
| 20 | Mercedes-Benz C-Class | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Social Media Usage | JOY | 0.72× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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