A data profile of the people who buy, follow and care about Social movement in Poland — modelled from more than twelve digital signal sources. Social movement has an estimated audience of 1,699,273 people in Poland.
Social movement has an estimated audience of 1,699,273 people in Poland. 62.8% are female, 37.2% are male, average age 45.4. Top brand affinities: Social change, Wirtualna Polska, Onet.pl, Politics and social issues, Volunteering.
Top brand affinities include Social change, Wirtualna Polska, Onet.pl, with strongest over-indexing on Social change (4.75× the country average).
Demographically, the Social movement audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Social movement fan in Poland is more female, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Social change.
The key figures that characterise the Social movement profile in Poland.
62.8% are female, 37.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 45.4 |
| Estimated audience size | 1,699,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Social movement audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 8.7% |
| India | 6.1% |
The strongest cross-interests of the Social movement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social change | Politics & Society | 4.75× | ||
| 02 | Sting (musician) | Music & Radio | 4.43× | ||
| 03 | Fundraising | Business & Career | 3.91× | ||
| 04 | Charitable organization | Politics & Society | 3.66× | ||
| 05 | Government | Politics & Society | 3.61× | ||
| 06 | Civil society | Politics & Society | 3.56× | ||
| 07 | Voluntary association | Politics & Society | 2.92× | ||
| 08 | Nonprofit organization | Politics & Society | 2.74× | ||
| 09 | Volunteering | Politics & Society | 2.61× | ||
| 10 | Politics | Politics & Society | 2.21× | ||
| 11 | Internet & Social Media | 2.10× | |||
| 12 | Wirtualna Polska | News | 2.02× | ||
| 13 | Onet.pl | News | 1.80× | ||
| 14 | Gazeta Wyborcza | News | 1.71× | ||
| 15 | Politics and social issues | Politics & Society | 1.66× | ||
| 16 | Polish language | Politics & Society | 1.66× | ||
| 17 | Psychology | Business & Career | 1.65× | ||
| 18 | Medicine | Business & Career | 1.55× | ||
| 19 | Serial (podcast) | Music & Radio | 1.54× | ||
| 20 | Woman | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.94× | |
| Need for Security | CONSERVATISM | 1.83× | |
| Social Media Usage | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| DIY Mentality | THRILL | 0.69× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Social movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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