A data profile of the people who buy, follow and care about Voluntary association in Poland — modelled from more than twelve digital signal sources. Voluntary association has an estimated audience of 2,201,648 people in Poland.
Voluntary association has an estimated audience of 2,201,648 people in Poland. 58.8% are female, 41.2% are male, average age 40.5. Top brand affinities: Non-governmental organization, Sushi, Onet.pl, Survivalism, MBank.
Top brand affinities include Non-governmental organization, Sushi, Onet.pl, with strongest over-indexing on Non-governmental organization (5.87× the country average).
Demographically, the Voluntary association audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Voluntary association fan in Poland is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Non-governmental organization.
The key figures that characterise the Voluntary association profile in Poland.
58.8% are female, 41.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 40.5 |
| Estimated audience size | 2,201,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Voluntary association audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.8% |
The strongest cross-interests of the Voluntary association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Survivalism | Politics & Society | 10.05× | ||
| 02 | Non-governmental organization | Politics & Society | 5.87× | ||
| 03 | UNICEF | Politics & Society | 5.26× | ||
| 04 | Sushi | Food & Beverages | 4.41× | ||
| 05 | Paleolithic diet | Health | 3.55× | ||
| 06 | Social movement | Politics & Society | 2.92× | ||
| 07 | Activism | Politics & Society | 2.56× | ||
| 08 | Charity and causes | Business & Career | 2.48× | ||
| 09 | Bikini | Fashion & Accessoires | 2.47× | ||
| 10 | Viral video | Internet & Social Media | 2.19× | ||
| 11 | University | Business & Career | 2.18× | ||
| 12 | Innovation | Business & Career | 2.08× | ||
| 13 | Radio ZET | Music & Radio | 2.04× | ||
| 14 | MBank | Business & Career | 1.74× | ||
| 15 | PUDELEK | News | 1.72× | ||
| 16 | Science fiction movies | Movies & TV | 1.69× | ||
| 17 | Online games | Games | 1.65× | ||
| 18 | Financial services | Business & Career | 1.62× | ||
| 19 | Onet.pl | News | 1.56× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Sustainability | BALANCE | 1.60× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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