A data profile of the people who buy, follow and care about Voluntary association in Portugal — modelled from more than twelve digital signal sources. Voluntary association has an estimated audience of 1,354,495 people in Portugal.
Voluntary association has an estimated audience of 1,354,495 people in Portugal. 62.6% are female, 37.4% are male, average age 46.9. Top brand affinities: WhatsApp, FlixBus, Volunteering, Auchan, LinkedIn.
Top brand affinities include WhatsApp, FlixBus, Volunteering, with strongest over-indexing on WhatsApp (1.51× the country average).
Demographically, the Voluntary association audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Voluntary association fan in Portugal is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Voluntary association profile in Portugal.
62.6% are female, 37.4% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.9 |
| Estimated audience size | 1,354,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Voluntary association audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 22.7% |
| France | 8.8% |
The strongest cross-interests of the Voluntary association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.74× | ||
| 02 | Charitable organization | Politics & Society | 2.61× | ||
| 03 | Volunteering | Politics & Society | 2.47× | ||
| 04 | Philanthropy | Arts & Culture | 2.29× | ||
| 05 | Efficient energy use | Technology & Electronics | 2.18× | ||
| 06 | FlixBus | Cars & Mobility | 2.06× | ||
| 07 | Library | Literature | 1.98× | ||
| 08 | Breaking news | Movies & TV | 1.90× | ||
| 09 | Romance novels | Literature | 1.82× | ||
| 10 | Nonprofit organization | Politics & Society | 1.81× | ||
| 11 | Online newspaper | News | 1.79× | ||
| 12 | Charity and causes | Business & Career | 1.79× | ||
| 13 | Innovation | Business & Career | 1.67× | ||
| 14 | Internet & Social Media | 1.66× | |||
| 15 | EDreams | Travel & Leisure | 1.66× | ||
| 16 | Auchan | Shopping | 1.60× | ||
| 17 | Costume jewelry | Fashion & Accessoires | 1.56× | ||
| 18 | Musical theatre | Movies & TV | 1.53× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Dinner | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.20× | |
| Convenience Orientation | PREMIUM | 1.85× | |
| Career Orientation | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.93× | |
| Quality Awareness | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Voluntary association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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